country to country based on consumer demand and behavior, like in this example of the top 12 US airlines when also tracked in Canada and Mexico:
Market potential - Variation in airline quadrants
Let’s take a deeper look at the Growth Quadrant to understand how to do a competitive landscape analysis and how to assess market potential.
Make a map of your competition
Compare your rivals' positions and growth rates
Write a company website
Design a Growth Quadrant →
ADS illustration
How to estimate market potential?
It's one thing to study a static map of your competitive landscape to see where your closest competition is located.
And another is to track your competitors' movements over time to properly identify opportunities, estimate potential, and set benchmarks accordingly.
The key to defining market potential is understanding how you and your competitors can move from one quadrant to another based on the unique characteristics of your industry.
We recommend tackling one quadrant at a time to decipher your