This led to around 95% of national companies using WhatsApp to interact with number in the philippines their buyers between November 2022 and June 2023.
However, despite all the facilities that WhatsApp provides for brands, there are financial obstacles that cause negative points in using it, such as the dollar exchange rate and taxes.
In addition, companies need integrators to carry out this acquisition, which further increases the final cost. There are also technical issues that can harm companies' results in this channel.
For example, the complexity of creating accounts in the business version and the limitation on the volume of daily messages. In addition, there is the possibility of the number being blocked due to signs of spam. Thus, these factors can unbalance the balance of benefits for companies.
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A promising solution
At this crossroads between pros and cons, we see a clear shift in interest towards more cost-effective solutions. These solutions attract more customers, build loyalty and maintain high conversion rates.