What is a microcopy?
Some practical examples where you use microtexts on a website?
How can you improve call to action microcopy?
Off-site microcopy: newsletters and adv campaigns
How does microcopy combine with UX writing?
What is a microcopy?
When we talk about microcopy (it really doesn't matter taiwan mobile number whether you pronounce it in English or Italian) we are referring to a very short text that guides the user between one step and another of the customer experience on the web, supports their actions or invites them to perform a relevant action.
In practice, these are all those small texts that have the objective of underlining the benefit of an action and increasing conversions.
These are some of the most difficult lyrics to write, in my opinion!
Let's start with some fundamental characteristics of microtexts. They must:
Reassure (at key moments such as transactions, bookings, contact requests)
To excite (as in sales texts, titles and subtitles)
Represent the brand (making the tone of voice a little more human but also defining the positioning)
Convince (to buy, sign up, contact, click)
Let's look at some practical examples together.
airbnb microcopy example
AirBnb reassures its users: you will not receive any charge at this stage. Continue your search for information without worries.
lush emotional lyrics
Lush excites, describing in a single sentence the emotions you can feel with this bath bomb.