Here are terms to watch out for that can nearly uk business email database free match the cost per lead definition: Cost per action or cost per goal completion. Leads are usually identified through the tracking of relevant actions taken, and those actions are often tracked as goals are completed. This means that these metrics are often the same—or approximately the same—as cost per lead. Cost per qualified lead, cost per marketing qualified lead, or cost per sales qualified lead.

Each of these terms refers to the same thing: the cost of a lead that’s been checked to confirm its solid potential to convert. Discover how to decrease cost per lead with Leadfeeder What does cost per lead mean for the average business? Economy and stability. As we’ve seen throughout this article, cost per lead is an important metric for any business that aspires to work efficiently, endure market fluctuations, and reach new levels of success.