Infotainment
It is a relatively new term but has been used more now with live broadcasts.
It's about offering relevant information but with a fun touch.
The best example is the popular mannequin challenge , with which many mexico number for whatsapp brands took advantage of the virality of this challenge to show their employees and company in a humorous and entertaining way.
Live streaming, beyond trends, invites you to be creative. Broadcasting live brand events, concerts, product presentations or conferences are some of the ideas.
The most important thing is to connect with the audience in the most positive way.
How to do Live Streaming?
Many brands have joined this trend of live videos to create creative campaigns in which even users or audiences are the protagonists.
Some of these brands that are doing a great job are listed below.
Marc Jacobs
This world-renowned fashion brand has used Periscope to officially launch its spring-summer 2016 collection.
Not only did users get an exclusive look at the collection, but they also had the opportunity to ask the designers questions live.
On the other hand, this brand is a regular user of Snapchat, a social platform that it uses to give its users glimpses of its events, among other things.
Boohoo
This is another famous fashion brand that carried out a campaign through Facebook Live that became really popular.
Boohoo offered its followers a contest in which they could win different prizes if they answered a few questions assertively.
A countdown and several users competing: these were the ingredients to understand its success. More than 300,000 comments and views were the result of this creative campaign.
Spotify another way to do Live Streaming
This streaming music service has taken advantage of Periscope to intelligently implement its marketing strategy.
Spotify uses this app to broadcast exclusive live performances that some famous guest musicians have in the studio.
Summary on Live Streaming
Streaming is a tool that allows you to send videos online and in real time to your audience.
This type of tool offers many advantages for your brand: it increases your chances of engagement, improves your website's SEO, improves the conversion rate, among others.