You, knowing the reality of your company well, know better than anyone what costs go into this account, right?
It is extremely important to have all processes organized, record all actions implemented what is whatsapp number in philippines and describe how much was invested in each of them and the company's total investment.
CAC can be calculated by considering everything your company invested in a given period and divided by the number of customers acquired.
The CAC formula is as follows: Total investment value/Number of customers acquired.
For example: suppose a company invested a total of R$3,000.00 in one month to attract and convert visitors into leads. In the 30-day period, a total of 200 customers were acquired. By applying the formula, we can define that the CAC of this company is R$15.00, that is, for every R$15.00 invested in marketing strategies, it gains one customer.
Based on this metric, we will show you how you can reduce your company's CAC with some marketing actions.
How do you know if your CAC is good?
After doing the calculation we taught above, you may be asking yourself: how do I know if this number is good for my business?
Each area of activity or type of company has a different average CAC, so it is not possible to determine a reasonable Customer Acquisition Cost value for all markets.