Besides, everyone knows that a modern brand not only produces some products, it also occupies a corner in the lifestyle of target customers. And the purchased product shows the status, values and way of thinking of the buyer.
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Avon's mission, for example, is ethical business development principles and charity. They have a foundation that deals with domestic violence and cancer treatment. Their ambassador, Reese Witherspoon korean phone number whatsapp acts similarly. She became the honorary chairperson of this foundation and a speaker to promote cosmetic products and strengthen partnerships with network sellers.
By pursuing the company's policy, the actress encourages women all over the world to join their "corporation of good deeds." When the interests of the consumer and the company coincide, the loyalty of the target audience grows.
Purpose and functions
The ambassador is called upon to delicately convey to consumers the information necessary for the brand. Now about the functions. In each case, they are different, as they depend on the type of business and the purpose of attracting a representative. But the key ones will still be five: