Writing Content in a Time of Crisis

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We are facing a situation, at least in our lifetime, unprecedented around the Covid-19 pandemic. People all over the world are getting used to a life with limited social contacts, work processes rearranged and future plans uncertain. In such a situation, writing content can be particularly challenging.

How can we continue to do what is best for our company while alleviating some of the public's fears without appearing manipulative?

The current coronavirus crisis sweeping the world raises japan email list these and many other questions for content creators. On the one hand, it represents a unique opportunity for many companies. On the other hand, it raises many ethical questions about what role companies should play in times of crisis.



Below, we explore some strategies to overcome these challenges and outline how content writers can best operate in times of crisis. Plus, here are some examples and advice from content marketing experts across various industries to help illustrate these strategies.

Walk a mile in someone's shoes
All good content writing is centered around a deep understanding of your audience, and this is never more evident than in the current coronavirus crisis. As a starting point, practice your empathy and try to imagine exactly what your potential readers are going through.