Why Are You Passionate About What You Sell?
Posted: Mon Jan 27, 2025 3:59 am
You should never stop a conversation without a plan for your next follow-up. The problem is when you introduce yourself incorrectly, it leads to this kind of awkward conversation where you say, “Oh, I’m in insurance.” They’ll say something like, “I’ve already got insurance. Thanks.” Now you have an awkward exchange before you have to ask them what they do and then the conversation’s over.
Change the Dynamic of Networking Conversations
My suggestion is to change the dynamic altogether. I had this guy come to me and he said, “I love selling insurance. But when I go to networking events and tell people I sell insurance, I watch their eyes scream. They’re like, ‘How do I get out of this conversation in less than three minutes? Can I go to the bathroom? Can I go to the bar?’”
So he explains to people what he does, but he already knows what they’re going to say. And then he feels obligated to ask them. Now he’s just wasted the money and the time of going. It’s stressful. If you’re commoditizing yourself and saying, “I fit in this category,” I already know from the moment I speak to you, I can disqualify you or say I don’t need it. That’s what most people do in the numbers game of transactional sales networks.
You want to introduce yourself differently, but south korea telegram data to do that, I need to know why you actually care about this product. If you don’t care about the product or service that you’re selling and you don’t think it adds value, find something else. What I find is that most people gravitate to the products and services that they are connected with in some way, shape, or form.
I asked him why he was passionate about selling insurance, and he said he likes to help people. I told him it needs to get deeper than that. Between a person that earns $50k a year versus somebody that earns $250k, which one do you care about helping most? He said he would pick the person who makes $250k because he can sell them more stuff.
I told him that’s not really where we want to go with this. What about a guy that hustles to get into a Harvard degree and got into a C-level executive role where he makes $250k, versus someone that started their own business out of nothing, hired on a bunch of people, and now they make $250k. Which one of those do you care about helping most?
And he said, “Obviously the small business owner. I just feel like they deserve more help because my grandfather got a business, owned a farm, and hired all these people. Then he got sick and ended up having to sell it. I just watched him wither away and die for 10 years in front of the TV in this little apartment, because that’s what he could afford.”
Change the Dynamic of Networking Conversations
My suggestion is to change the dynamic altogether. I had this guy come to me and he said, “I love selling insurance. But when I go to networking events and tell people I sell insurance, I watch their eyes scream. They’re like, ‘How do I get out of this conversation in less than three minutes? Can I go to the bathroom? Can I go to the bar?’”
So he explains to people what he does, but he already knows what they’re going to say. And then he feels obligated to ask them. Now he’s just wasted the money and the time of going. It’s stressful. If you’re commoditizing yourself and saying, “I fit in this category,” I already know from the moment I speak to you, I can disqualify you or say I don’t need it. That’s what most people do in the numbers game of transactional sales networks.
You want to introduce yourself differently, but south korea telegram data to do that, I need to know why you actually care about this product. If you don’t care about the product or service that you’re selling and you don’t think it adds value, find something else. What I find is that most people gravitate to the products and services that they are connected with in some way, shape, or form.
I asked him why he was passionate about selling insurance, and he said he likes to help people. I told him it needs to get deeper than that. Between a person that earns $50k a year versus somebody that earns $250k, which one do you care about helping most? He said he would pick the person who makes $250k because he can sell them more stuff.
I told him that’s not really where we want to go with this. What about a guy that hustles to get into a Harvard degree and got into a C-level executive role where he makes $250k, versus someone that started their own business out of nothing, hired on a bunch of people, and now they make $250k. Which one of those do you care about helping most?
And he said, “Obviously the small business owner. I just feel like they deserve more help because my grandfather got a business, owned a farm, and hired all these people. Then he got sick and ended up having to sell it. I just watched him wither away and die for 10 years in front of the TV in this little apartment, because that’s what he could afford.”