If you are working with multiple writers, you may also want to include the name of the person assigned to each article on each card.
There are other non-traditional ways to philippines email address list content ideas. If you are on your own, you can use Hubspot's content brainstorming key, for example.
With that method, you simply drag the X into each category (target audience, content structure, and content medium), based on your preference. Then, you develop as many content ideas as you can with that specific target audience, content structure, and content medium in mind. Include the names of the people assigned to each article once. You've already chosen what content to publish.
The content brainstorming key is a great strategy because it allows you to visualize potential content ideas. When you run out of ideas, you can simply drag the X to another spot and change your focus.
Now that you have your content ideas, set up a publishing schedule. Figure out the best time to post content. According to Coschedule , Tuesdays are great for posting on your blogs. If your content goals include social sharing, each social media platform will have an optimal posting time.
According to Sprout Social , these are the best days to post on each platform:
facebook: wednesday
Instagram: Wednesday
Twitter: Wednesday and Friday
LinkedIn: Wednesday and Thursday
Plan your publishing schedule around that data and build it into your content calendar. Once you create a schedule, stick to it. You don’t want to overhaul your entire publishing strategy just because you missed a deadline.
Review your results
Once you’ve done everything on your content calendar, it’s time to determine whether or not you met the content marketing goals you set out to achieve in the beginning.
If your KPI was X number of page views, did you hit it? If not, how much did you miss your target?
Also look at how each content structure performed. Did the infographic get the required views? If it performed better than your blog posts, then you might want to prioritize it in your next content calendar, assuming you have the same goal of increasing page views. Did the long-form content get more views than the short-form content? Then include more of those next time.
You need to check if your content marketing strategy worked so you know what content is engaging and what isn’t. Then, the next time you create another calendar, you’ll know what content to include and exclude to achieve your content marketing goals.