How to save money when sending SMS messages
Posted: Mon Jan 27, 2025 5:33 am
As mentioned above, SMS mailings are too expensive if used as the main communication channel. Yes, they are the most effective, but it is very easy to go broke on them.
That is why many companies use SMS to confirm transactions, send order statuses, and for other technical tasks not related to advertising. This is 2-3 times cheaper, and you get a guaranteed delivery channel. Even if the client is currently offline, he will definitely receive a message as soon as he appears in the coverage area of a communication tower.
It is logical to transfer the advertising SMS channel to the plane kuwait phone number data of instant messengers and social networks. The number for messages is the same, mailings are noticeably cheaper, and the format is much richer: you can insert images, full links, animations, etc.
In this case, only those clients who do not have accounts on social networks or messengers will switch to SMS mailings – it turns out that SMS is used as a backup channel.
We have previously reviewed the best services for sending out emails on social networks.
How to conduct correct and effective SMS mailings
We will give some of the most important advice so that beginners do not ruin not only their reputation or karma, but also their financial performance indicators – due to large fines or senseless spending of the budget.
Learn the legal requirements
Since the adoption of the Law on Advertising, much has changed in the field of remote marketing. It is extremely important to correctly collect personal data of clients (and phone number and full name are included in this), document it (consent can also be taken electronically, but here you need to be extremely careful and be ready to provide irrefutable evidence of the clients' consent).
Fines for sending spam via SMS for legal entities range from 100 to 500 thousand rubles. Certain categories of goods and services may cost “more” – up to 800 thousand rubles, for example, if you advertise the services of microfinance organizations, the sale of dietary supplements, etc. It will not be difficult to find the sender, since all mobile operator numbers are under control.
That is why many companies use SMS to confirm transactions, send order statuses, and for other technical tasks not related to advertising. This is 2-3 times cheaper, and you get a guaranteed delivery channel. Even if the client is currently offline, he will definitely receive a message as soon as he appears in the coverage area of a communication tower.
It is logical to transfer the advertising SMS channel to the plane kuwait phone number data of instant messengers and social networks. The number for messages is the same, mailings are noticeably cheaper, and the format is much richer: you can insert images, full links, animations, etc.
In this case, only those clients who do not have accounts on social networks or messengers will switch to SMS mailings – it turns out that SMS is used as a backup channel.
We have previously reviewed the best services for sending out emails on social networks.
How to conduct correct and effective SMS mailings
We will give some of the most important advice so that beginners do not ruin not only their reputation or karma, but also their financial performance indicators – due to large fines or senseless spending of the budget.
Learn the legal requirements
Since the adoption of the Law on Advertising, much has changed in the field of remote marketing. It is extremely important to correctly collect personal data of clients (and phone number and full name are included in this), document it (consent can also be taken electronically, but here you need to be extremely careful and be ready to provide irrefutable evidence of the clients' consent).
Fines for sending spam via SMS for legal entities range from 100 to 500 thousand rubles. Certain categories of goods and services may cost “more” – up to 800 thousand rubles, for example, if you advertise the services of microfinance organizations, the sale of dietary supplements, etc. It will not be difficult to find the sender, since all mobile operator numbers are under control.