Project results and future plans
Posted: Mon Jan 27, 2025 5:33 am
The difficulty of promotion was that our client is a monobrand. Almost 95% is branded traffic. The target audience is limited, since this is not budget, but expensive cosmetics. The price tags of the products started from 1,000 UAH. At the same time, the limit CPA was set at up to 250 UAH. This is almost 2 times lower than the starting indicators.
We also had the task of expanding the number of those familiar with RevitaLash Cosmetics. At the same time, this could have affected the decrease in demand for our client's products from so-called black dealers who illegally resell counterfeit cosmetics using someone else's brand. Working with the settings in the advertising account and launching shopping gave us the opportunity to attract conversion traffic
Anastasia Gusak , senior PPC specialist
The project reports showed that we had accomplished our task. The number china email list of clicks increased by 3.7 times, transactions by 3.4 times. The cost per click reached the planned indicators.
Overall, there was a 53% increase in revenue.
In our opinion, a positive result was that the number of new visitors to the site increased almost 3 times.
RRS case
The work on the project lasted 5 months. During this time, we gained new experience in the niche of elite cosmetics, and the client increased his income. Now the work on the project is suspended. The client decided to continue doing everything on his own.
We also had the task of expanding the number of those familiar with RevitaLash Cosmetics. At the same time, this could have affected the decrease in demand for our client's products from so-called black dealers who illegally resell counterfeit cosmetics using someone else's brand. Working with the settings in the advertising account and launching shopping gave us the opportunity to attract conversion traffic
Anastasia Gusak , senior PPC specialist
The project reports showed that we had accomplished our task. The number china email list of clicks increased by 3.7 times, transactions by 3.4 times. The cost per click reached the planned indicators.
Overall, there was a 53% increase in revenue.
In our opinion, a positive result was that the number of new visitors to the site increased almost 3 times.
RRS case
The work on the project lasted 5 months. During this time, we gained new experience in the niche of elite cosmetics, and the client increased his income. Now the work on the project is suspended. The client decided to continue doing everything on his own.