Find the Right Person to Call
Posted: Tue Jan 28, 2025 4:00 am
The sales world is a stage, and to perform on stage, it helps to start with a cold calling script. Remember that when you read from a script, you shouldn’t do so robotically—people can tell!
Instead, treat a cold-calling script more like a blueprint that will guide you through each stage of the call.
Your blueprint should clearly outline how you’ll achieve your desired outcome, whether that's booking an appointment, scheduling a demo, or scheduling a more detailed discovery call.
You can also add “journeys” within your blueprint for different ways the conversation might go. For example, if you get a price objection, you can take the call in one direction. If you get interest immediately, you can take the call elsewhere.
Here are some resources to help you structure your sales calls:
Successful Call Structure: A 5-Step Process Plan
Call Mapping: 7 Steps to Structure Your Sales Calls Effectively
Pro Tip: Enhance your cold calling strategy with Close's AI Call Assistant. Call Assistant automatically transcribes and summarizes every phone call, including action items. You can focus on being more engaged in the conversation without becoming distracted by note-taking.
3. Do Your Pre-Call Research
Knowing everything you can about your prospect (within reason; don’t stalk) will help tremendously. Simple and easy online digging can help you get a general understanding of their background and potential pain points that you can solve.
Look for insights from their job title, past experience, company kuwait telegram data size, location, or what they recently posted on LinkedIn. LinkedIn will be a goldmine for your cold calling research since it has almost everything you need, but you can also use Google, X, or other industry-relevant sites.
In addition to doing pre-call research, you can investigate the latest happenings in your industry or at your prospect’s company. Regulatory changes, recent funding rounds, or new partnership announcements can give you great conversation starters or “reasons to call.”
For example, when I cold-call biotech companies, I always look for public research grants and funding rounds.
Pro Tip: Play investigative reporter in your pre-call research. Stay updated on trends and industry news your prospect cares about so you can personalize the conversation and keep their attention.
Instead, treat a cold-calling script more like a blueprint that will guide you through each stage of the call.
Your blueprint should clearly outline how you’ll achieve your desired outcome, whether that's booking an appointment, scheduling a demo, or scheduling a more detailed discovery call.
You can also add “journeys” within your blueprint for different ways the conversation might go. For example, if you get a price objection, you can take the call in one direction. If you get interest immediately, you can take the call elsewhere.
Here are some resources to help you structure your sales calls:
Successful Call Structure: A 5-Step Process Plan
Call Mapping: 7 Steps to Structure Your Sales Calls Effectively
Pro Tip: Enhance your cold calling strategy with Close's AI Call Assistant. Call Assistant automatically transcribes and summarizes every phone call, including action items. You can focus on being more engaged in the conversation without becoming distracted by note-taking.
3. Do Your Pre-Call Research
Knowing everything you can about your prospect (within reason; don’t stalk) will help tremendously. Simple and easy online digging can help you get a general understanding of their background and potential pain points that you can solve.
Look for insights from their job title, past experience, company kuwait telegram data size, location, or what they recently posted on LinkedIn. LinkedIn will be a goldmine for your cold calling research since it has almost everything you need, but you can also use Google, X, or other industry-relevant sites.
In addition to doing pre-call research, you can investigate the latest happenings in your industry or at your prospect’s company. Regulatory changes, recent funding rounds, or new partnership announcements can give you great conversation starters or “reasons to call.”
For example, when I cold-call biotech companies, I always look for public research grants and funding rounds.
Pro Tip: Play investigative reporter in your pre-call research. Stay updated on trends and industry news your prospect cares about so you can personalize the conversation and keep their attention.