Sponsoring events positioned in a specific sector can bring you many advantages, from boosting your branding and reputation to opening new market niches, being a reference in the field and, why not, helping you increase sales.
Although there are no figures available on event sponsorships in general, the rise of this branding formula is proven. For example, sports sponsorship has gone from moving a business of 46.3 billion dollars in 2010 to 63 billion in 2017 worldwide, according to data from EAE Business School . Compared to other forms of communication, sponsorship is the one that has grown the most in the last year (4.5%) compared to advertising (4.4%), and direct marketing and public relations (3%).
The problem with this type of event is that they tend to be massive, and companies link their brand to events that are aimed at very varied public segments.
To grow your business by linking your brand to an netherlands phone number data event, you must differentiate yourself from traditional sponsorship formulas and position your brand in events that provide differential value and are specialized in a certain sector.
Social media and brands
English: Source: AEVEA
In Spain, there are hardly any events specialised in a sector that are not carried out through the methodology known as “fairs”, where various companies come to show their products and services.
A good reference for a specialised event, for example, where the best business leaders meet, is the World Business Forum (WOBI), which has been held since 2004 in different cities around the world. This annual event addresses different topics on leadership in various sectors.
In Spain, there is an event that, in addition to bringing together the best professionals in the world, is focused on a specialised sector, such as digital marketing. We are talking about The Inbounder Global Conference , which held its first edition in 2016 at the City of Arts and Sciences in Valencia with the attendance of more than 1,000 professionals from the sector, from 25 countries around the world. This year, The Inbounder Global Conference returns, this time, to the Palacio de Congresos in Madrid, on 25 and 26 April.