In order to increase and strengthen the position of the Med-Service website in search results, we focused on optimizing meta tags and content, relying on the previously prepared semantics. First of all, we focused on the most priority and promising pages, after which we switched to less significant ones.
optimization of meta tags and content on the site
Step 3. Developing and implementing a link building strategy
Having conducted a cross-analysis of competitors' link profiles and studied their growth dynamics by the number of referring domains, we developed our own strategy. It was based on increasing the link mass from belgium email list trusted sites, thematic platforms and forums.
development and implementation of a link building strategy
Step 4. Refinement of website usability, commercial ranking factors and EAT factors
In 2020, Google implemented several important updates to the main ranking algorithm — May 2020 Core Update and December 2020 Core Update. They significantly affected the search results and greatly affected medical topics. Therefore, we developed another technical task to improve the usability of the site, commercial factors and EAT factors taking into account the new algorithms. Work in this direction continues.
improvements to website usability, commercial ranking factors
Our expert's commentary
The project to promote the Med-Service website is really very promising. We have every chance to push aside the established direct leaders in this industry and make Med-Service one of the first. We have already managed to achieve growth in transactions and organic traffic, we have carried out external and internal optimization. Now we are faced with a new task: to implement a number of ideas aimed at further increasing targeted organic traffic and the number of applications.
Optimizing Meta Tags and Content on the Website
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