Interestingly, these measures can also include pupil dilation, reading and rereading time and errors, and response time.
For example, let's say we create a Facebook ad and we're trying to figure out where people's visual attention goes. Where in the ad are they focusing the most? Are they clearly reading the text or are they distracted by the image? These are some of the answers you can get with eye-tracking technology.
where visitor attention is and whether that fits 11-digit phone number format philippines into your strategic plan.
Interviews
What we like about interviews is that they help you uncover good and bad things about your product that you may not have known before. They also test assumptions you have about your core audience. Does the ICP you created fit the description of your actual customers? Interviews are usually conducted in person, one-on-one. The examiner gathers insights from those being questioned. Interviews are very popular and you can even create follow-up questions for clarification.
The information you gather from interviews will later help you better integrate the product into your customers' lives.
Focus groups
With focus groups, the main focus is on whether respondents find your product ideas attractive and valuable. Another interesting use case is finding out which aspects of the product are more important than others, which parts you should focus on next, and which parts you might need to eliminate altogether.
On average, there are ten respondents in a room and the conversation is led by an examiner who asks questions related to the product. In principle, it is a discussion on a given topic or several topics, through which unique insights will be gained.
Guerrilla testing
Coined by Martin Belam , it is defined as “the art of approaching lonely people in cafes and public spaces, and quickly filming them while they use a website for a couple of minutes.”
Strange, isn't it? It practically happens out there on the streets. Respondents are asked, usually in exchange for something, to answer a couple of questions, i.e. to perform certain tasks on the website or use a service, which is useful because it can be done very quickly.