Web marketing in three steps
Posted: Tue Jan 28, 2025 10:39 am
What methods can you use to increase sales by utilizing your company's website? We will introduce specific web marketing measures in three steps.
Step 1: Pre-access to attract customers
The first step is pre-access, that is, the preparation stage to get users to access the website. This is the step to work on increasing the inflow of potential customers to the website. What you need to be careful about here is that attracting customers in web marketing does not mean blindly increasing the number of visitors to the website, but rather increasing the access of potential customers.
Specific measures include, first of all, improving the website itself by providing attractive, high-quality content. At the same time, you should also take measures to make your website more widely known, such as SEO ( Search Engine Optimization ) , listing ads, display ads, network ads, affiliate ads, and SNS ads.
Distributing press releases is also effective. In addition to issuing them through your own website, you can also use press release distribution services to aim for greater exposure and information dissemination.
Step 2: On-access for hospitality
This stage is about on-access, that is, how to serve users who visit the website. Measures are taken to turn mere access into target actions such as sales, applications, and inquiries.
Here, it is important to provide a pleasant user experience and prevent users from abandoning the website. Efforts to achieve this include LPO ( Landing Page Optimization), EFO (Entry Form Optimization ) , and smartphone optimization through the introduction of responsive design. On the system side, improving payment methods can also be effective. For example, if credit cards cannot be used as a payment method on an e-commerce site, customers may abandon the site just before making a purchase .
In addition to these, it goes without saying that improving the quality of content and an easy-to-use UI (user interface) are also important. It is important that pr directors email database the information users are looking for is posted, that it is easy to see and read, and that they can smoothly transition to related information.
Step 3: Post-visit to encourage return visits
After a user leaves your website (post-access), this is the step where you follow up with them to encourage them to return. In order not to waste the engagement with users who have already visited your website, you should take measures to deepen the relationship and encourage them to return.
Specifically, email marketing, which directly approaches customers by email, and email newsletters (mail magazines) distributed to customer lists are also effective. They re-attract users' interest and create an opportunity for them to access the site again. Retargeting ads, which can track users who have visited a website once and display your company's advertisements, are also effective.
In order to carry out these measures efficiently, you should also consider introducing marketing automation (MA). Marketing automation is a system that organizes and optimizes the flow of web marketing aimed at users who visit your website. For example, you can create a list of potential customers who have visited your website and use email marketing and email newsletter distribution to narrow down customers who are likely to engage.
As mentioned in step 1, simply gathering traffic is not the true goal of web marketing. It is important to gather traffic from potential customers, and for that, it is essential to make an effort to carefully follow up with users who have visited your site once.
summary
I have explained it in three easy steps, but it will take a lot of effort to do all of these steps perfectly. Do them one by one carefully, not carelessly. Also, some steps may not show immediate results, so it is important to be patient and continue doing them.
Step 1: Pre-access to attract customers
The first step is pre-access, that is, the preparation stage to get users to access the website. This is the step to work on increasing the inflow of potential customers to the website. What you need to be careful about here is that attracting customers in web marketing does not mean blindly increasing the number of visitors to the website, but rather increasing the access of potential customers.
Specific measures include, first of all, improving the website itself by providing attractive, high-quality content. At the same time, you should also take measures to make your website more widely known, such as SEO ( Search Engine Optimization ) , listing ads, display ads, network ads, affiliate ads, and SNS ads.
Distributing press releases is also effective. In addition to issuing them through your own website, you can also use press release distribution services to aim for greater exposure and information dissemination.
Step 2: On-access for hospitality
This stage is about on-access, that is, how to serve users who visit the website. Measures are taken to turn mere access into target actions such as sales, applications, and inquiries.
Here, it is important to provide a pleasant user experience and prevent users from abandoning the website. Efforts to achieve this include LPO ( Landing Page Optimization), EFO (Entry Form Optimization ) , and smartphone optimization through the introduction of responsive design. On the system side, improving payment methods can also be effective. For example, if credit cards cannot be used as a payment method on an e-commerce site, customers may abandon the site just before making a purchase .
In addition to these, it goes without saying that improving the quality of content and an easy-to-use UI (user interface) are also important. It is important that pr directors email database the information users are looking for is posted, that it is easy to see and read, and that they can smoothly transition to related information.
Step 3: Post-visit to encourage return visits
After a user leaves your website (post-access), this is the step where you follow up with them to encourage them to return. In order not to waste the engagement with users who have already visited your website, you should take measures to deepen the relationship and encourage them to return.
Specifically, email marketing, which directly approaches customers by email, and email newsletters (mail magazines) distributed to customer lists are also effective. They re-attract users' interest and create an opportunity for them to access the site again. Retargeting ads, which can track users who have visited a website once and display your company's advertisements, are also effective.
In order to carry out these measures efficiently, you should also consider introducing marketing automation (MA). Marketing automation is a system that organizes and optimizes the flow of web marketing aimed at users who visit your website. For example, you can create a list of potential customers who have visited your website and use email marketing and email newsletter distribution to narrow down customers who are likely to engage.
As mentioned in step 1, simply gathering traffic is not the true goal of web marketing. It is important to gather traffic from potential customers, and for that, it is essential to make an effort to carefully follow up with users who have visited your site once.
summary
I have explained it in three easy steps, but it will take a lot of effort to do all of these steps perfectly. Do them one by one carefully, not carelessly. Also, some steps may not show immediate results, so it is important to be patient and continue doing them.