What is the difference between good content and great content?

[mehadihasan123456]

Why does it seem like you do all the right things and yet your content still doesn't rise to the top on search engine results? What might be holding you back is the difference between creating good content and excellent content.

With some minor adjustments, you can transform your content from good to excellent. Here's what your content might be missing.

Excellent Content
1. Thought Leadership Insights
Original content that includes research or first-hand experience can help your content rank and distinguish it from existing content. Thought leadership comes from experts within your company who know your china email list industry or products and services in a way the average person does not.

While you'll want to have content that covers the basics of the topic you're writing about, you also must cover unique, researched topics that show your expertise.

Who should publish thought leadership? Here are a few roles that often hold important insights that can become thought leadership.

CEOs and other C-suite team members
Consultants
Coaches
Leaders within various departments in your business, such as customer service managers who track and oversee what customers are sharing about your products or industry
Anyone who has access to information that the general public might not be a thought leader.