Trade barrier
Nowadays, marketing is synonymous with recognition. A marketing barrier therefore refers to the impediments to entry into a given market related to the lack of brand recognition or the lack of resources to promote the product. This obstacle is largely related to a financial limitation, since advertising and public relations costs are very high.
New businesses may have difficulty reaching customers if their competitors spend larger budgets on marketing campaigns. A relatively simple and popular way out of this situation can be the use of so-called "green" buzz marketing , influencer marketing or product promotion on social media. Another reliable way is to create unique value for customers, for example through innovative products or services, better product quality, lower price or faster delivery.
If you want to know more about marketing strategies, we encourage you to read the article on our website, where we describe it in detail, What is digital marketing?
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