What is the benefit of artificial intelligence for performance marketing?

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Performance marketing is a goal-oriented marketing approach in which advertising commissions depend on performance. This allows marketers to clearly see how efficient their marketing is and what costs are incurred. With traditional advertising, marketers have previously spent a certain budget on their campaigns in advance. Success was still uncertain at this point. Digital marketers pay for a result.

More and more marketing channels
In modern digital marketing, there are no longer just two or three different marketing channels. There are ten or more. By using multiple channels, many more potential customers can be reached and these can also be better belgium telegram screening grouped into specific target groups. However, the increasing number of different communication channels also brings with it a major challenge: How does a marketer keep track of the performance of individual marketing campaigns?

It is a great advantage to be active on several different social media channels at the same time. "But all these efforts mean nothing in the end if the results cannot be measured and the marketers do not understand the data," says one person who should know, Felix Manthey, founder of Globalist GmbH . Knowing how to use existing data is a great advantage. It helps to improve results in the future.

Data volume exceeds human capacity, say experts at Globalists
Using multiple channels also means that the data is distributed across the different channels. This makes it difficult to compare the data sets. It is even more difficult to analyze them. This is why more and more companies are aggregating the data manually in Excel or similar tools. This means they lose a lot of time because they are busy with the routine tasks of data collection, data analysis and reporting. There is no time for the creative part of the work.