6 ways to drive sales: A content marketing ecommerce guide
Posted: Thu Jan 30, 2025 3:44 am
Let’s look at several strategies to optimize your content marketing ecommerce efforts and beef up your conversion rates.
1. Keep your website running clean
Your website is your content marketing e-commerce calling card. Is it slow? Clunky? Difficult to navigate? A crisp, clean, well-running website is the difference between making a sale and having users bounce immediately upon landing.
Don’t go through all of the trouble of building organic traffic with compelling content just to frustrate your potential customers before they can buy.
Before you create one more piece of content, do a website audit.
Here’s where to start:
Page load speed:
A fast-loading website is a critical ranking factor for south korea mobile numbers list Google and essential for delivering a great user experience. If your website has trouble loading, it’s time to identify what’s slowing it down. Optimizing your site speed not only improves your rankings but also keeps users engaged, reducing bounce rates and driving conversions.
Mobile responsiveness:
According to Statista, mobile devices were responsible for half of all web traffic worldwide in the last quarter of 2023. If your website is not well-optimized for mobile, you are losing a massive amount of potential sales. Plus, a poorly performing mobile site can make your whole brand seem janky and out of touch.
A healthy backlink profile:
Backlinks are an extremely beneficial indicator to Google that your website is valuable and trustworthy to users. When healthy links are included in your blog posts and web pages, you build a solid profile with valuable ranking input for Google and add value to your readers.
Pro tip: Don’t just focus on adding fresh links (though that’s a very important step!). You must also check existing links and ensure they are not broken or outdated. Broken links are as bad for your backlink profile as healthy ones are good.
1. Keep your website running clean
Your website is your content marketing e-commerce calling card. Is it slow? Clunky? Difficult to navigate? A crisp, clean, well-running website is the difference between making a sale and having users bounce immediately upon landing.
Don’t go through all of the trouble of building organic traffic with compelling content just to frustrate your potential customers before they can buy.
Before you create one more piece of content, do a website audit.
Here’s where to start:
Page load speed:
A fast-loading website is a critical ranking factor for south korea mobile numbers list Google and essential for delivering a great user experience. If your website has trouble loading, it’s time to identify what’s slowing it down. Optimizing your site speed not only improves your rankings but also keeps users engaged, reducing bounce rates and driving conversions.
Mobile responsiveness:
According to Statista, mobile devices were responsible for half of all web traffic worldwide in the last quarter of 2023. If your website is not well-optimized for mobile, you are losing a massive amount of potential sales. Plus, a poorly performing mobile site can make your whole brand seem janky and out of touch.
A healthy backlink profile:
Backlinks are an extremely beneficial indicator to Google that your website is valuable and trustworthy to users. When healthy links are included in your blog posts and web pages, you build a solid profile with valuable ranking input for Google and add value to your readers.
Pro tip: Don’t just focus on adding fresh links (though that’s a very important step!). You must also check existing links and ensure they are not broken or outdated. Broken links are as bad for your backlink profile as healthy ones are good.