What about relationships? What about relationships?
Posted: Thu Jan 30, 2025 4:41 am
When it comes to profits, a prime example is investments, which focus on how much money we can earn or save on a yearly basis.
So we have a product such as real estate investments, which are most often sold for profit:
7% per annum,
5% per year,
10% per year, and so on.
A simple mercantile advantage. Can this be combined with other “Z” techniques?
Let's start with health. How to link investments with health? Nothing could be simpler. Health is also our psyche. And mental health is peace of mind, or a sense of security, for example, the knowledge that our capital is safe.
And very often, real estate investments are treated as a method of securing capital. malaysia rcs data So we can sell them in this way. That is, protection against all kinds of problems resulting from changes:
in law,
in inflation,
in market fluctuations.
And so on.
Your benefit is therefore peace and quiet, which clearly falls into the category of mental health – you don't worry, you feel safe.
We can even relate this to the above example. Investing your capital surpluses, or the fact that you don't keep money in a sock where it constantly loses value, is also an expression of caring for your loved ones.
Why?
Because you want to secure your assets, secure your future and that of your family. And all financial products or insurance communicate in this way. On the one hand, they appeal to mental health, and on the other, they refer to our relationships with others, in this case with family members.
YouTube Artur Jablonski
3Z TECHNIQUE AND SALES COPYWRITING IN SOCIAL MEDIA
So, as you can see, it's not that hard. Virtually every product or service listed can be assigned to any of the three "Zs". Of course, this requires a bit of creativity, but that's what I meant when I said that writing, or just planning to write, is a semi-creative activity:
The 3Z technique gives you a framework within which, using your own creativity, you can relate to what can be said about your brand, products or services.
There is nothing worse than spending minutes, fifteen minutes or long hours in front of a blank page and wondering what I could actually write now. Do you know that feeling? Next time, remember the 3C rule. You will find that you are able to prepare a lot of great examples.
The 3Z technique can also be useful to you in the context of paid advertising on social media. Because we are very often looking for ideas for new texts:
Google Ads ads,
Facebook ads,
messages sent in newsletters,
headers that we can use in email marketing, and so on.
In most of these things, the element that changes is the visual side. But imagine a situation where you prepare several creative variants for different target groups at the same time and devote three of them to each letter "Z".
As a result, you are able to determine which of the “Z” techniques appealed to a given target group. This in turn gives you a whole spectrum of possibilities for testing health, profits and relationships, and boosting the effectiveness of your ads depending on which groups you are targeting. And I wish you that.
So we have a product such as real estate investments, which are most often sold for profit:
7% per annum,
5% per year,
10% per year, and so on.
A simple mercantile advantage. Can this be combined with other “Z” techniques?
Let's start with health. How to link investments with health? Nothing could be simpler. Health is also our psyche. And mental health is peace of mind, or a sense of security, for example, the knowledge that our capital is safe.
And very often, real estate investments are treated as a method of securing capital. malaysia rcs data So we can sell them in this way. That is, protection against all kinds of problems resulting from changes:
in law,
in inflation,
in market fluctuations.
And so on.
Your benefit is therefore peace and quiet, which clearly falls into the category of mental health – you don't worry, you feel safe.
We can even relate this to the above example. Investing your capital surpluses, or the fact that you don't keep money in a sock where it constantly loses value, is also an expression of caring for your loved ones.
Why?
Because you want to secure your assets, secure your future and that of your family. And all financial products or insurance communicate in this way. On the one hand, they appeal to mental health, and on the other, they refer to our relationships with others, in this case with family members.
YouTube Artur Jablonski
3Z TECHNIQUE AND SALES COPYWRITING IN SOCIAL MEDIA
So, as you can see, it's not that hard. Virtually every product or service listed can be assigned to any of the three "Zs". Of course, this requires a bit of creativity, but that's what I meant when I said that writing, or just planning to write, is a semi-creative activity:
The 3Z technique gives you a framework within which, using your own creativity, you can relate to what can be said about your brand, products or services.
There is nothing worse than spending minutes, fifteen minutes or long hours in front of a blank page and wondering what I could actually write now. Do you know that feeling? Next time, remember the 3C rule. You will find that you are able to prepare a lot of great examples.
The 3Z technique can also be useful to you in the context of paid advertising on social media. Because we are very often looking for ideas for new texts:
Google Ads ads,
Facebook ads,
messages sent in newsletters,
headers that we can use in email marketing, and so on.
In most of these things, the element that changes is the visual side. But imagine a situation where you prepare several creative variants for different target groups at the same time and devote three of them to each letter "Z".
As a result, you are able to determine which of the “Z” techniques appealed to a given target group. This in turn gives you a whole spectrum of possibilities for testing health, profits and relationships, and boosting the effectiveness of your ads depending on which groups you are targeting. And I wish you that.