Study your target while doing keyword research.
Posted: Sun Dec 22, 2024 8:08 am
The importance of a good editorial plan for web writing acquires greater value if we consider that the work carried out allows us to create a calendar of publications capable of increasing traffic and avoiding the overlapping of different contents such as articles, pages, tags and categories.
How to Make an SEO Editorial Plan
Let's move on to the practical aspect of this topic japan business email list dedicated to content management: how do you structure an editorial plan? The phases to create a valid document and put your publications in order:
Analyze the brand you are curating.
Identify the tone of voice.
Define goals and KPIs.
Create an editorial calendar.
Check the evolution of the plan.
The first point to highlight is the analysis of the brand. It is necessary to welcome the set of values that form the basis of the activity that we want to explore. In this way it is possible to generate a tone of voice - the communication style to follow for the blog and the articles - that will be the background to the writing.
Define your blog goals
Without tone of voice your editorial project will not go far, it will not be recognizable among the many online competitors. The same goes for the objectives: you must identify the needs , the requirements, the profit that you can achieve thanks to the presence of a flow of content. For example:
How to Make an SEO Editorial Plan
Let's move on to the practical aspect of this topic japan business email list dedicated to content management: how do you structure an editorial plan? The phases to create a valid document and put your publications in order:
Analyze the brand you are curating.
Identify the tone of voice.
Define goals and KPIs.
Create an editorial calendar.
Check the evolution of the plan.
The first point to highlight is the analysis of the brand. It is necessary to welcome the set of values that form the basis of the activity that we want to explore. In this way it is possible to generate a tone of voice - the communication style to follow for the blog and the articles - that will be the background to the writing.
Define your blog goals
Without tone of voice your editorial project will not go far, it will not be recognizable among the many online competitors. The same goes for the objectives: you must identify the needs , the requirements, the profit that you can achieve thanks to the presence of a flow of content. For example: