Communication with your Users: Constant Dialogue

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The evolution of our brand depends closely on our relationship with the user.

This is about uniting, or strengthening, the ties that connect us with consumers in order to satisfy their needs. Understanding what they are looking for in order to provide it to them.

After all, one of the main objectives of using a social network is to know how our company is received in the social imagination. Therefore, it is essential to use this channel as a new form of “customer service” .

This step is undoubtedly essential to give recognition loan officer email list to our potential client and allow them to fully identify with the brand or service. The idea is to thoroughly investigate who the user is and what their specific tastes are in order to create the content strategy.

This arduous research may seem endless, but it is necessary to use social networks, blogs, email marketing , among other Inbound Marketing tools , to help us collect accurate information. Also, through surveys we can get to know our users better and provide them with the best possible service.


Let's look at the following chart provided by Simply Measured on how to act on user questions or needs:


Content Strategy
Source: Simply Measured

The idea couldn't have been better: assign a person to answer questions during peak hours , and respond to them in the shortest time possible.

Provide an accurate answer to any questions that may arise, and with a little ingenuity, gain more loyalty. This is one of the aspects where the consumer will dispel his doubts about his place in the company's objectives. He will realize whether he is considered or not.

The use of hashtags deserves a special mention . Every time we tag, we are somehow channeling our message. Similar to what happens with circles on Google Plus, Hashtags are a new and refreshing way to do Marketing , whether by naming someone or being named in the different updates.

Knowing What Type of Content and Which Network to Use: The Winding Road to Your Specific Niche
Visual content ( video, photographs, drawings, among others) is increasingly occupying a preferential position in the strategy of different marketing companies . In addition, it can become an essential method for the content strategy .

But is it essential for all brands to have a constant production of these? Apparently not. While it is true that these media are becoming increasingly stronger, it would be disadvantageous to use this type of content in frameworks that do not handle this “visual” side.

The following is a chart of over 47,000 updates from 270 brands over three months in 2012. Source: Social Bakers
Content Strategy

Contrary to popular belief, text updates have an advantage over photos in this case and appear to have a slightly greater reach.

A picture can say much more than a thousand words, but sometimes those words are what our follower is looking for. Likewise, correctly choosing the type of network we need to expand our clientele is essential to reach our goal.