What is a budget forecast in Yandex Direct
Posted: Thu Jan 30, 2025 10:13 am
dates and terms of advertising placement.
Important! Since September 1, 2022, the Russian law on labeling online advertising has come into force, and since September 1, 2023, fines have been imposed for the absence of such labeling. Today, all ads must be entered into the Unified Register of Internet Advertising and include information about the advertising campaign. The ad must be marked "Advertisement", a token, and information about the advertiser. This rule also applies when an influencer reposts a company's advertisement on their page.
Cost of advertising with a blogger
The price depends on the popularity of the influencer and the number of subscribers. Thus, bloggers with an audience of 1,000 to 10,000 people usually charge 1,000–5,000 rubles. If there are 10,000 to 50,000 subscribers, then advertising can cost from 5,000 to 15,000 rubles. With an audience of 50,000–100,000 people, promotion will cost 15,000–30,000 rubles.
These are average values, because the final cost of advertising depends on the blogger and his niche, the format of publications, the customer's goals, the reach of the account and other factors. To advertise a product with a million-follower influencer or celebrity, you may need several hundred or even millions of rubles.
The blogger's work is paid in one of the following ways:
by mutual exchange (the blogger advertises the product and receives it for free);
for each post, reel or series of posts (fixed amount);
under an affiliate program (the influencer takes a percentage from each order);
for views or clicks on a link (rarely).
How to check a blogger before cooperation
To do this, you can do the following:
look for negativity about the influencer in the estonia telegram data news, social networks, and thematic groups;
make sure that the influencer is not inflating the numbers for advertising. Statistics services are suitable for checking this criterion. A significant increase in one day, and then a sharp decline without signs of organic subscriptions and unsubscriptions is a sign of inflating;
ask the blogger or his representative to send statistics on promotion from other advertising campaigns. This will help to understand the effectiveness of advertising;
use special tools (uForce Power, HypeAuditor and LiveDune).
Advertising through bloggers is the most unpredictable way of promotion. However, it can be effective if you choose the right influencer and format of cooperation. And for this, you need to analyze the prospects of joint work.You need to forecast your budget in Yandex Direct to know how much money to invest in advertising to achieve certain indicators. In this article, we will tell you how to calculate approximate investments and what to pay attention to.
Important! Since September 1, 2022, the Russian law on labeling online advertising has come into force, and since September 1, 2023, fines have been imposed for the absence of such labeling. Today, all ads must be entered into the Unified Register of Internet Advertising and include information about the advertising campaign. The ad must be marked "Advertisement", a token, and information about the advertiser. This rule also applies when an influencer reposts a company's advertisement on their page.
Cost of advertising with a blogger
The price depends on the popularity of the influencer and the number of subscribers. Thus, bloggers with an audience of 1,000 to 10,000 people usually charge 1,000–5,000 rubles. If there are 10,000 to 50,000 subscribers, then advertising can cost from 5,000 to 15,000 rubles. With an audience of 50,000–100,000 people, promotion will cost 15,000–30,000 rubles.
These are average values, because the final cost of advertising depends on the blogger and his niche, the format of publications, the customer's goals, the reach of the account and other factors. To advertise a product with a million-follower influencer or celebrity, you may need several hundred or even millions of rubles.
The blogger's work is paid in one of the following ways:
by mutual exchange (the blogger advertises the product and receives it for free);
for each post, reel or series of posts (fixed amount);
under an affiliate program (the influencer takes a percentage from each order);
for views or clicks on a link (rarely).
How to check a blogger before cooperation
To do this, you can do the following:
look for negativity about the influencer in the estonia telegram data news, social networks, and thematic groups;
make sure that the influencer is not inflating the numbers for advertising. Statistics services are suitable for checking this criterion. A significant increase in one day, and then a sharp decline without signs of organic subscriptions and unsubscriptions is a sign of inflating;
ask the blogger or his representative to send statistics on promotion from other advertising campaigns. This will help to understand the effectiveness of advertising;
use special tools (uForce Power, HypeAuditor and LiveDune).
Advertising through bloggers is the most unpredictable way of promotion. However, it can be effective if you choose the right influencer and format of cooperation. And for this, you need to analyze the prospects of joint work.You need to forecast your budget in Yandex Direct to know how much money to invest in advertising to achieve certain indicators. In this article, we will tell you how to calculate approximate investments and what to pay attention to.