External implementation
Posted: Thu Jan 30, 2025 10:16 am
Implementation of the brand for clients and partners.
Visual Identity Update: Replacing logos on signs, packaging, uniforms, vehicles. Example: A home appliance store changes its signs and branded branded bags with a new design.
Redesign of digital platforms: Update of website, social media pages, applications. Example: A medium-sized business, such as a real estate agency, updates its website, adding new elements of corporate identity and integrating the slogan: “Apartments for life”.
Conducting an advertising campaign: Notifying customers about the brand launch via newsletters, social networks, banners. Example: A bakery launches a “New style – same taste” campaign with the publication of an updated packaging design on social networks.
4. Perception monitoring
It is important to track how the audience reacts to the introduction of a new brand:
Customer Surveys: Example: A beauty salon sends out surveys sweden email list to customers asking how they like the new logo and interior design.
Analysis of reviews and comments on social networks: Example: A cafe studies comments on Instagram about a new menu design and service.
Assessing sales and awareness metrics: Example: A water delivery company tracks an increase in orders after launching a new advertising campaign with an updated brand.
5. Constant adaptation
A brand is a living tool that may require improvements. Based on customer feedback and analysis of the success of implementation, you can adjust your strategy:
Change weak elements.
Add new communication formats.
Visual Identity Update: Replacing logos on signs, packaging, uniforms, vehicles. Example: A home appliance store changes its signs and branded branded bags with a new design.
Redesign of digital platforms: Update of website, social media pages, applications. Example: A medium-sized business, such as a real estate agency, updates its website, adding new elements of corporate identity and integrating the slogan: “Apartments for life”.
Conducting an advertising campaign: Notifying customers about the brand launch via newsletters, social networks, banners. Example: A bakery launches a “New style – same taste” campaign with the publication of an updated packaging design on social networks.
4. Perception monitoring
It is important to track how the audience reacts to the introduction of a new brand:
Customer Surveys: Example: A beauty salon sends out surveys sweden email list to customers asking how they like the new logo and interior design.
Analysis of reviews and comments on social networks: Example: A cafe studies comments on Instagram about a new menu design and service.
Assessing sales and awareness metrics: Example: A water delivery company tracks an increase in orders after launching a new advertising campaign with an updated brand.
5. Constant adaptation
A brand is a living tool that may require improvements. Based on customer feedback and analysis of the success of implementation, you can adjust your strategy:
Change weak elements.
Add new communication formats.