#4: SERP – Google itself becomes a source of information
Posted: Sat Feb 01, 2025 4:42 am
The SEO trends for 2023 also include a development that has been observed for some time: the development of Google as a pure search engine into an independent content source. Google is preparing more and more information directly in the SERPs. Informal search queries from users are therefore increasingly being intercepted and satisfied directly. This is leading to more and more zero-click searches, where users no longer have to visit another website because their questions have been answered directly.
For years, we have been observing Google's ambitions to provide its users with more and more information directly, without them having to visit another website. In order to continue to attract users to your website, you should focus on the search intent and design your content accordingly to be of high quality.
rebecca-rothe-profile
Rebecca Rothe, SEO Manager at mso digital
This is of course annoying for you as a website operator, but at the cyprus mobile numbers list same time you have to maintain the possibility of continuing to rank as high and prominently as possible in the SERPs. This works particularly well when very specific and technically in-depth information is sought. This is where Google also reaches its limits. At the moment, it is mainly simply informal search queries that are displayed by the search engine in special rich snippets , such as weather forecasts, events or flight offers.
SEO Trends 2023 - Screenshot Google as a source of information 04
However, such rich snippets can also be seen as an opportunity. Users who want more in-depth information click on the link sources and can thus also reach your website. The resulting page views are much more qualified and promise not only a longer session duration but also a low bounce rate. However, it is extremely important that Google can use your content for the rich snippets, which brings us directly to the next SEO trend in 2023.
For years, we have been observing Google's ambitions to provide its users with more and more information directly, without them having to visit another website. In order to continue to attract users to your website, you should focus on the search intent and design your content accordingly to be of high quality.
rebecca-rothe-profile
Rebecca Rothe, SEO Manager at mso digital
This is of course annoying for you as a website operator, but at the cyprus mobile numbers list same time you have to maintain the possibility of continuing to rank as high and prominently as possible in the SERPs. This works particularly well when very specific and technically in-depth information is sought. This is where Google also reaches its limits. At the moment, it is mainly simply informal search queries that are displayed by the search engine in special rich snippets , such as weather forecasts, events or flight offers.
SEO Trends 2023 - Screenshot Google as a source of information 04
However, such rich snippets can also be seen as an opportunity. Users who want more in-depth information click on the link sources and can thus also reach your website. The resulting page views are much more qualified and promise not only a longer session duration but also a low bounce rate. However, it is extremely important that Google can use your content for the rich snippets, which brings us directly to the next SEO trend in 2023.