Keep the design clean and on-brand
Posted: Sat Feb 01, 2025 5:05 am
Your exit intent popup should match the overall design and branding of your site. Use colors, fonts, and images that match your site’s aesthetic to create a seamless experience for visitors.
Additionally, it makes sense to avoid cluttered designs that overwhelm users. Instead, opt for a clean, simple layout that directs attention to your core message and call-to-action (CTA) button.
4. Optimization for mobile users
Considering that nearly 2024% of all automotive mailing list website traffic will come from smartphones (the highest ever), optimizing exit intent popups for mobile is non-negotiable.
Smartphone Traffic Statistics
Image via Oberlo
Adjust design and text to fit smaller screens without sacrificing readability or usability.
Also consider using different exit intent triggers for mobile users, since they can't hover. You can trigger a popup when the user quickly scrolls up the page, indicating that they are about to leave the page.
5. Implement intelligent targeting
Don't show the same exit-intent popup to every visitor. Instead, use targeting options to display relevant messages based on user behavior, location, or other factors.
For example, you can show different pop-ups to first-time visitors and returning users. New visitors might see a welcome discount offer, while returning visitors might be invited to join your loyalty program.
You can also target the specific page the user is viewing. Bringing in a personalized approach like this can greatly improve your conversion rates.
13 Actionable Tips for Creating Stunning Exit Intent Popups That Will Dramatically Increase Conversions
There are ways to make your exit intent popups more effective. You may have used them in the past but they didn't produce positive results.
This happens more often than you think.
In most cases, this is because the marketer has misused exit-intent pop-ups. This is a subtle marketing practice that deserves careful consideration.
1. Use dedicated exit intent popups for specific website pages
Sure, you can place exit-intent popups all over your site, but you're invariably leaving money on the table. Why? Consumer intent.
People visit specific web pages for different reasons.
Visitor A finds one of your informative blog posts through a Google search. He or she wants to solve a specific problem.
Visitor B lands on one of your sales pages via a Facebook post. He or she is looking for a product you sell.
Completely different intents, right? If they're going to click, they need completely different exit-intent popups.
Visitor A might appreciate an invitation to subscribe to your newsletter and receive a free gift from you.
Visitor B might like a discount code for the item he is viewing.
2. Design exit popups that match the style of your website
Exit intent popups should grab your visitors' attention, but they should be consistent with your website's branding. Otherwise, people will think they've accidentally clicked on someone else's page.
This is never good.
Try to tie your exit intent popup design to the rest of your website through at least one feature. This could be color, a unique and unusual font choice, imagery, logo design , or something else entirely.
3. When using images in exit-intent pop-ups, choose high-quality, professional photos
We'll talk about using Hello Bar to insert images into exit-intent popups later, but first we want to drive home the importance of . A low-resolution, poorly composed photo will turn off visitors, no matter how persuasive your copywriting.
Stock photos are fine. If you have a professional photographer on site, ask him or her to take some shots to use on your site. Either way, make sure they are clear, relevant to the pop-up's offer, and pleasing to the eye.
Additionally, it makes sense to avoid cluttered designs that overwhelm users. Instead, opt for a clean, simple layout that directs attention to your core message and call-to-action (CTA) button.
4. Optimization for mobile users
Considering that nearly 2024% of all automotive mailing list website traffic will come from smartphones (the highest ever), optimizing exit intent popups for mobile is non-negotiable.
Smartphone Traffic Statistics
Image via Oberlo
Adjust design and text to fit smaller screens without sacrificing readability or usability.
Also consider using different exit intent triggers for mobile users, since they can't hover. You can trigger a popup when the user quickly scrolls up the page, indicating that they are about to leave the page.
5. Implement intelligent targeting
Don't show the same exit-intent popup to every visitor. Instead, use targeting options to display relevant messages based on user behavior, location, or other factors.
For example, you can show different pop-ups to first-time visitors and returning users. New visitors might see a welcome discount offer, while returning visitors might be invited to join your loyalty program.
You can also target the specific page the user is viewing. Bringing in a personalized approach like this can greatly improve your conversion rates.
13 Actionable Tips for Creating Stunning Exit Intent Popups That Will Dramatically Increase Conversions
There are ways to make your exit intent popups more effective. You may have used them in the past but they didn't produce positive results.
This happens more often than you think.
In most cases, this is because the marketer has misused exit-intent pop-ups. This is a subtle marketing practice that deserves careful consideration.
1. Use dedicated exit intent popups for specific website pages
Sure, you can place exit-intent popups all over your site, but you're invariably leaving money on the table. Why? Consumer intent.
People visit specific web pages for different reasons.
Visitor A finds one of your informative blog posts through a Google search. He or she wants to solve a specific problem.
Visitor B lands on one of your sales pages via a Facebook post. He or she is looking for a product you sell.
Completely different intents, right? If they're going to click, they need completely different exit-intent popups.
Visitor A might appreciate an invitation to subscribe to your newsletter and receive a free gift from you.
Visitor B might like a discount code for the item he is viewing.
2. Design exit popups that match the style of your website
Exit intent popups should grab your visitors' attention, but they should be consistent with your website's branding. Otherwise, people will think they've accidentally clicked on someone else's page.
This is never good.
Try to tie your exit intent popup design to the rest of your website through at least one feature. This could be color, a unique and unusual font choice, imagery, logo design , or something else entirely.
3. When using images in exit-intent pop-ups, choose high-quality, professional photos
We'll talk about using Hello Bar to insert images into exit-intent popups later, but first we want to drive home the importance of . A low-resolution, poorly composed photo will turn off visitors, no matter how persuasive your copywriting.
Stock photos are fine. If you have a professional photographer on site, ask him or her to take some shots to use on your site. Either way, make sure they are clear, relevant to the pop-up's offer, and pleasing to the eye.