Major changes brought by Google's August 2024 update
Posted: Sat Feb 01, 2025 5:07 am
Let's now see what changed in this update.
Promoting useful content
The main objective of this update is to highlight content that truly adds value to the user. Websites that offer detailed, well-structured and useful information to the public will have a greater chance of gaining positions in search results.
Penalization of SEO-focused content
Content created solely to rank well, without considering the user experience, tends to lose visibility. Google wants to prevent search results from being dominated by content that uses SEO techniques only to attract traffic, without offering real value.
Attention to small breeders
Small, independent websites and blogs can benefit from part time data this update. Google has recognized the importance of these content producers and is working to ensure that their voices are heard as well, as long as their content is original and useful.
How does this update affect businesses?
Companies that do not have a well-defined digital strategy or do not invest in quality content may see their pages lose positions in search results. This means less organic traffic, which can directly impact visibility and online sales.
On the other hand, companies that already invest in rich content that truly meets the needs of their customers can benefit and see an improvement in their results.
What to do if your website is negatively impacted?
If your site’s rankings have been negatively impacted by this update, there is no immediate solution or “quick fix.” However, there are steps you can take to adjust your strategy and align with Google’s new guidelines.
google site
Review your website content
Evaluate whether the content on your website actually offers value to users or whether it was created just to rank well on Google. Focus on creating original, informative and relevant content for your target audience.
Update old content
If you have old content that is still generating traffic, consider updating it to ensure it aligns with current audience expectations and Google's new guidelines.
Monitor metrics
Use analytics tools (like Google Analytics and Semrush) to monitor your site’s performance after the update. Note changes in traffic, bounce rate, and time spent on pages. These metrics can help you determine whether your content is meeting user expectations.
The importance of a solid content strategy
With the August update, it's clear that Google is increasingly committed to ensuring that users find what they're really looking for: quality content.
This means that companies need to invest in a solid content strategy that goes beyond technical SEO and considers the user experience as a whole.
Quality over quantity
Publishing a lot of low-quality content will no longer work. It’s better to focus on fewer posts that actually meet the needs of your audience.
Promoting useful content
The main objective of this update is to highlight content that truly adds value to the user. Websites that offer detailed, well-structured and useful information to the public will have a greater chance of gaining positions in search results.
Penalization of SEO-focused content
Content created solely to rank well, without considering the user experience, tends to lose visibility. Google wants to prevent search results from being dominated by content that uses SEO techniques only to attract traffic, without offering real value.
Attention to small breeders
Small, independent websites and blogs can benefit from part time data this update. Google has recognized the importance of these content producers and is working to ensure that their voices are heard as well, as long as their content is original and useful.
How does this update affect businesses?
Companies that do not have a well-defined digital strategy or do not invest in quality content may see their pages lose positions in search results. This means less organic traffic, which can directly impact visibility and online sales.
On the other hand, companies that already invest in rich content that truly meets the needs of their customers can benefit and see an improvement in their results.
What to do if your website is negatively impacted?
If your site’s rankings have been negatively impacted by this update, there is no immediate solution or “quick fix.” However, there are steps you can take to adjust your strategy and align with Google’s new guidelines.
google site
Review your website content
Evaluate whether the content on your website actually offers value to users or whether it was created just to rank well on Google. Focus on creating original, informative and relevant content for your target audience.
Update old content
If you have old content that is still generating traffic, consider updating it to ensure it aligns with current audience expectations and Google's new guidelines.
Monitor metrics
Use analytics tools (like Google Analytics and Semrush) to monitor your site’s performance after the update. Note changes in traffic, bounce rate, and time spent on pages. These metrics can help you determine whether your content is meeting user expectations.
The importance of a solid content strategy
With the August update, it's clear that Google is increasingly committed to ensuring that users find what they're really looking for: quality content.
This means that companies need to invest in a solid content strategy that goes beyond technical SEO and considers the user experience as a whole.
Quality over quantity
Publishing a lot of low-quality content will no longer work. It’s better to focus on fewer posts that actually meet the needs of your audience.