Marketing mix development (4P)
Posted: Sat Feb 01, 2025 5:24 am
Product. Definition of the product range, its characteristics, quality and packaging.
Price. Establishing a pricing strategy, determining price levels, discounts and payment terms.
Promotion. Development of a set of measures to promote a product (advertising, PR, direct marketing, internet marketing).
Place. Determination of distribution channels, logistics and methods of delivery of products to the end consumer.
Planning and implementation
Marketing plan. A detailed action plan with deadlines, responsible afghanistan email list persons and resources.
Budgeting. Determining the financial resources needed to implement the strategy.
Control and evaluation. Monitoring the implementation of the plan and evaluating the results, adjusting the strategy if necessary.
The strategy should be:
Customer-centric – the focus should be on the needs and desires of the target audience.
Flexible - you need to be prepared for changes in the market environment and consumer behavior.
Realistic - goals should be achievable and the action plan should be feasible.
Integrated - all marketing activities must be coordinated with each other and work towards achieving common goals.
An effective marketing strategy can help a company increase sales, strengthen its market position, increase brand awareness and improve customer relationships.
Price. Establishing a pricing strategy, determining price levels, discounts and payment terms.
Promotion. Development of a set of measures to promote a product (advertising, PR, direct marketing, internet marketing).
Place. Determination of distribution channels, logistics and methods of delivery of products to the end consumer.
Planning and implementation
Marketing plan. A detailed action plan with deadlines, responsible afghanistan email list persons and resources.
Budgeting. Determining the financial resources needed to implement the strategy.
Control and evaluation. Monitoring the implementation of the plan and evaluating the results, adjusting the strategy if necessary.
The strategy should be:
Customer-centric – the focus should be on the needs and desires of the target audience.
Flexible - you need to be prepared for changes in the market environment and consumer behavior.
Realistic - goals should be achievable and the action plan should be feasible.
Integrated - all marketing activities must be coordinated with each other and work towards achieving common goals.
An effective marketing strategy can help a company increase sales, strengthen its market position, increase brand awareness and improve customer relationships.