Digital marketing consultancy: what it includes and how to hire it
Posted: Sat Feb 01, 2025 5:41 am
With the increase in companies' online presence, competition in the digital environment has intensified. In this context, digital marketing consultancy emerges as a solution to help businesses efficiently navigate the complexities of internet marketing .
This article presents what a digital marketing consultancy includes and how to hire this service to maximize your company's results.
What is a digital marketing consultancy?
Digital marketing consultancy is a specialized service offered by professionals or agencies with the aim of analyzing, evaluating and directing a company's digital marketing strategies. The focus is to enhance campaigns, increase return on investment (ROI) and ensure that the brand's message reaches the target audience effectively.
What does a digital marketing consultancy include?
Let’s now see what this type of consultancy will offer you.
Initial diagnosis
The first step of a digital marketing consultancy is to carry out a bank data complete diagnosis of the company's online presence. This includes analyzing the website, social media, content strategies and performance of advertising campaigns. This diagnosis is essential to identify strengths, weaknesses, opportunities and threats (SWOT analysis) in the digital environment.
Strategic planning
Based on the diagnosis, the consultancy develops a personalized strategic plan that aligns the company's goals with digital marketing actions. This plan includes:
goal setting : establishing clear, measurable goals, such as increasing website traffic, generating leads, or improving conversion rates;
audience segmentation : identify and segment target audiences to ensure campaigns are targeted effectively;
content calendar : plan and organize content production for blogs, social networks, email marketing and other digital platforms;
SEO strategies : optimize the website and content for search engines, increasing organic visibility;
advertising campaigns : plan and manage paid campaigns on platforms such as Google Ads and social networks.
This article presents what a digital marketing consultancy includes and how to hire this service to maximize your company's results.
What is a digital marketing consultancy?
Digital marketing consultancy is a specialized service offered by professionals or agencies with the aim of analyzing, evaluating and directing a company's digital marketing strategies. The focus is to enhance campaigns, increase return on investment (ROI) and ensure that the brand's message reaches the target audience effectively.
What does a digital marketing consultancy include?
Let’s now see what this type of consultancy will offer you.
Initial diagnosis
The first step of a digital marketing consultancy is to carry out a bank data complete diagnosis of the company's online presence. This includes analyzing the website, social media, content strategies and performance of advertising campaigns. This diagnosis is essential to identify strengths, weaknesses, opportunities and threats (SWOT analysis) in the digital environment.
Strategic planning
Based on the diagnosis, the consultancy develops a personalized strategic plan that aligns the company's goals with digital marketing actions. This plan includes:
goal setting : establishing clear, measurable goals, such as increasing website traffic, generating leads, or improving conversion rates;
audience segmentation : identify and segment target audiences to ensure campaigns are targeted effectively;
content calendar : plan and organize content production for blogs, social networks, email marketing and other digital platforms;
SEO strategies : optimize the website and content for search engines, increasing organic visibility;
advertising campaigns : plan and manage paid campaigns on platforms such as Google Ads and social networks.