What is organic lead generation and SEO leads? And why are they important?
Posted: Sat Feb 01, 2025 5:42 am
You may have heard the terms organic lead generation, SEO leads, and organic traffic. They all relate to the same goals.
Organic traffic refers to website visitors who arrive at your website—regardless of page—through search engine results pages (SERPs).
Here I searched for Hello Bar. Below you can see the SERP that appears.
What is organic lead generation? What are SEO leads? And why are they important?
Each of the arrows I added points to a search engine result in the SERP. Two of them are for web pages, including the Hello Bar home page, and one is for image results.
You want your website pages to appear as democratic donor email list high as possible in search results. This is how you generate organic traffic.
But what about organic leads, also called SEO leads?
The goal of this strategy is to attract traffic from search engines and then convert visitors with your offer.
Let's say someone clicks on the first search result, Hello Bar. He or she sees the home page:
What is organic lead generation? What are SEO leads? And why are they important?
There are two main CTAs here. They both send the user to the same page. There is a top bar and a main CTA above the fold.
If a website visitor who came through a search engine clicked on the call to action and signed up for a free account, he or she became a lead, specifically an organic lead.
We know that organic leads are cheaper than paid leads. Content marketing and lead generation will bring in potential customers and clients, but you won’t have to pay for them beyond setting up your website, creating content, and investing in useful tools.
With paid advertising, you can spend hundreds or even thousands of dollars. This doesn’t mean you shouldn’t test paid advertising. However, if you’re short on cash, I recommend organic leads as the best source of potential income.
How SEO Can Help Generate More Leads for Your Business
How SEO Can Help Generate More Leads for Your Business
Think about how many Google searches you do every day. Every second, people around the world type 40,000 queries into the search engine . That's huge.
If your site appears in the SERP, you can use traffic to drive conversions. The process might look something like this:
How SEO Can Help Generate More Leads for Your Business
The final step is conversion, and it all happened because of a simple Google search. That's the power of SEO lead generation.
Sometimes the process is a little more involved. Before converting, a consumer might check out your social media profiles, look for product reviews, or read some of your blog posts. However, a late conversion is better than no conversion. This is part of conversion rate optimization — getting people into your sales funnel .
If you’re not using SEO lead generation, you’re missing out on a huge opportunity. Anyone who finds you through search can become a customer, but only if you put in the effort to convince them to convert.
How to Create an Effective SEO Lead Generation Strategy for Your Website
How to Create an Effective SEO Strategy for Your Website
First, I'll walk you through the process of creating an SEO lead generation strategy. These 13 steps will help you optimize every page of your site and better understand how to reach your target audience.
Then I'll share with you six tips for converting your visitors when they come through search. Let's dive into the best SEO lead generation strategies for your website.
1. Find your audience: Who are you trying to attract to your site?
Think about how you form relationships with people you meet in the offline world. You exchange names and pleasantries and try to find common ground.
This is how marketing works. If you don’t know what you have in common with your audience, you will never connect. To do this, you need to know what drives your target customer.
Here are some questions you need to answer to clearly define your target audience.
Organic traffic refers to website visitors who arrive at your website—regardless of page—through search engine results pages (SERPs).
Here I searched for Hello Bar. Below you can see the SERP that appears.
What is organic lead generation? What are SEO leads? And why are they important?
Each of the arrows I added points to a search engine result in the SERP. Two of them are for web pages, including the Hello Bar home page, and one is for image results.
You want your website pages to appear as democratic donor email list high as possible in search results. This is how you generate organic traffic.
But what about organic leads, also called SEO leads?
The goal of this strategy is to attract traffic from search engines and then convert visitors with your offer.
Let's say someone clicks on the first search result, Hello Bar. He or she sees the home page:
What is organic lead generation? What are SEO leads? And why are they important?
There are two main CTAs here. They both send the user to the same page. There is a top bar and a main CTA above the fold.
If a website visitor who came through a search engine clicked on the call to action and signed up for a free account, he or she became a lead, specifically an organic lead.
We know that organic leads are cheaper than paid leads. Content marketing and lead generation will bring in potential customers and clients, but you won’t have to pay for them beyond setting up your website, creating content, and investing in useful tools.
With paid advertising, you can spend hundreds or even thousands of dollars. This doesn’t mean you shouldn’t test paid advertising. However, if you’re short on cash, I recommend organic leads as the best source of potential income.
How SEO Can Help Generate More Leads for Your Business
How SEO Can Help Generate More Leads for Your Business
Think about how many Google searches you do every day. Every second, people around the world type 40,000 queries into the search engine . That's huge.
If your site appears in the SERP, you can use traffic to drive conversions. The process might look something like this:
How SEO Can Help Generate More Leads for Your Business
The final step is conversion, and it all happened because of a simple Google search. That's the power of SEO lead generation.
Sometimes the process is a little more involved. Before converting, a consumer might check out your social media profiles, look for product reviews, or read some of your blog posts. However, a late conversion is better than no conversion. This is part of conversion rate optimization — getting people into your sales funnel .
If you’re not using SEO lead generation, you’re missing out on a huge opportunity. Anyone who finds you through search can become a customer, but only if you put in the effort to convince them to convert.
How to Create an Effective SEO Lead Generation Strategy for Your Website
How to Create an Effective SEO Strategy for Your Website
First, I'll walk you through the process of creating an SEO lead generation strategy. These 13 steps will help you optimize every page of your site and better understand how to reach your target audience.
Then I'll share with you six tips for converting your visitors when they come through search. Let's dive into the best SEO lead generation strategies for your website.
1. Find your audience: Who are you trying to attract to your site?
Think about how you form relationships with people you meet in the offline world. You exchange names and pleasantries and try to find common ground.
This is how marketing works. If you don’t know what you have in common with your audience, you will never connect. To do this, you need to know what drives your target customer.
Here are some questions you need to answer to clearly define your target audience.