Mobile adaptation of the site
Posted: Sat Feb 01, 2025 5:55 am
At the start of the work, the site dufa.ru had a low share of presence in search engines compared to competitors. In the first six months of SEO work, we increased the visibility of the site from 7.5% to 16% and overtook one of the main competitors.
Share of presence in top 50*
B2B SEO in a B2B context - image 4
* Data collected by the internal service Tools Ingate. The share of queries in the top 50 search engines is shown in comparison with competitors.
But such results require a systematic approach and the implementation of a whole series of measures. So what has been done in these six months?
Basic optimization
Corrected internal broken links and links with redirects
Made improvements to indexing settings
(working with canonical links and the robots.txt file)
We eliminated logical duplicates of catalog sections, duplicate meta tags, technical duplicates of site pages
Configured generation of unique meta tags estonia telegram data using a template
Optimized landing page meta tags for keywords
Implemented micro-markup of various website elements
We fixed layout errors in the mobile version of the site. It goes without saying that every first Internet user searches for information not only on a desktop (computers, laptops), but also on their smartphones. If the site is not adapted for mobile devices, is inconvenient to view and gives a bunch of errors, then the user will quickly leave the site. This is in the best case!
The reality is that search engines take mobile adaptation into account when indexing and ranking websites. If it is not, then why show such websites to users?
Improvements to navigation and site structure
In order for the site to be convenient and understandable for users, we had to work on the arrangement of a number of sections, display of blocks and individual elements. There was a lot of work in this direction, we will tell you about the most interesting ones.
Share of presence in top 50*
B2B SEO in a B2B context - image 4
* Data collected by the internal service Tools Ingate. The share of queries in the top 50 search engines is shown in comparison with competitors.
But such results require a systematic approach and the implementation of a whole series of measures. So what has been done in these six months?
Basic optimization
Corrected internal broken links and links with redirects
Made improvements to indexing settings
(working with canonical links and the robots.txt file)
We eliminated logical duplicates of catalog sections, duplicate meta tags, technical duplicates of site pages
Configured generation of unique meta tags estonia telegram data using a template
Optimized landing page meta tags for keywords
Implemented micro-markup of various website elements
We fixed layout errors in the mobile version of the site. It goes without saying that every first Internet user searches for information not only on a desktop (computers, laptops), but also on their smartphones. If the site is not adapted for mobile devices, is inconvenient to view and gives a bunch of errors, then the user will quickly leave the site. This is in the best case!
The reality is that search engines take mobile adaptation into account when indexing and ranking websites. If it is not, then why show such websites to users?
Improvements to navigation and site structure
In order for the site to be convenient and understandable for users, we had to work on the arrangement of a number of sections, display of blocks and individual elements. There was a lot of work in this direction, we will tell you about the most interesting ones.