Communication channels
Posted: Sat Feb 01, 2025 9:26 am
To achieve our goals, we have selected several main communication channels . The choice was based on experience, the presence of our audience and penetration in Ukraine. In particular, we have highlighted: Instagram , Facebook and TikTok .
AI helped determine the optimal key performance indicators (KPIs) for each channel.
For example, for Instagram the goals were:
Attracting a young and active audience.
Creating the image of a modern and professional studio.
Selling educational services through cambodia telegram screening emotional and visual content.
And among the tasks, AI advised to focus on:
Publications of high-quality visual content: photos, videos, and carousels with information about courses and working moments.
Regularly conducting interactive activities: surveys, quizzes, and question-and-answer sections.
Advertising through opinion leaders (bloggers).
Using Reels to showcase student success, teaching methods, and behind-the-scenes footage of the studio.
We also recorded KPIs (key performance indicators) using AI, taking into account that this indicator will change 2-3 months after the project launch:
Subscriber growth of 5-10% every month.
Engagement Rate (ER): 5-7% .
Number of applications from the profile: minimum 5 per month.
Reels views: minimum 3000 for each video.
AI helped determine the optimal key performance indicators (KPIs) for each channel.
For example, for Instagram the goals were:
Attracting a young and active audience.
Creating the image of a modern and professional studio.
Selling educational services through cambodia telegram screening emotional and visual content.
And among the tasks, AI advised to focus on:
Publications of high-quality visual content: photos, videos, and carousels with information about courses and working moments.
Regularly conducting interactive activities: surveys, quizzes, and question-and-answer sections.
Advertising through opinion leaders (bloggers).
Using Reels to showcase student success, teaching methods, and behind-the-scenes footage of the studio.
We also recorded KPIs (key performance indicators) using AI, taking into account that this indicator will change 2-3 months after the project launch:
Subscriber growth of 5-10% every month.
Engagement Rate (ER): 5-7% .
Number of applications from the profile: minimum 5 per month.
Reels views: minimum 3000 for each video.