Services for analyzing competitors' traffic
Posted: Sat Feb 01, 2025 9:49 am
Smart businessmen are not only not afraid to use competitors' ideas that have proven their effectiveness, but also constantly learn from their rivals' mistakes. Website owners study the traffic of their web resources, traffic sources, and search queries. They are ready to use any means to obtain this information, as it will help them network marketing contact list achieve their goals more easily and with less financial costs.
If you want to find out the sources of traffic to competitors' sites, you need to study what programs SEO specialists use for this purpose. Let's talk about the most popular analyzer services:
SimilarWeb
This foreign online service allows for a comprehensive analysis of a website and is quite popular among optimizers. Most users use the free version, but a full package is also available, costing from $1,099 per month, and full versions for different countries, costing around $12,000.
SimilarWeb
To get information about a competitor's website, simply enter its URL in the search bar; you don't even need to register on the platform. Monthly resource traffic, main referrals and most popular pages, duration of visits and traffic sources (free and paid) - SimilarWeb can provide all this information. The service also has specialized plugins for popular browsers Mozilla Firefox and Google Chrome.
SerpStat
Formerly known as prodvigator, it allows you to analyze even sites that do not have a traffic counter. This service is easy to use and has many functions - with its help you can find out all the search analytics of competitors' web resources, including key phrases and paid search results. The free version of SerpStat has its limitations, but it is also quite convenient to work with.
SEMRush
This service helps you find out information about the traffic of the site you are interested in in just a few moments. With its help, it is easy to make a comparative analysis of product ads, keywords, etc. SemRush allows you to analyze the promotion strategies used by competitors, how effective or unsuccessful they were, audience engagement and the main sources of site traffic.
SEMRush
Ahrefs
This tool helps SEO specialists attract visitors to their sites and study competitors' traffic sources. It can be used to analyze domain names and links, check keywords. Having studied competitors' materials and learned which of them are the most popular, you can improve your advertising strategy and avoid search engine filters using reports on the dynamics of link mass growth.
Ahrefs
Aherfs is popular among SEOs and website owners, but it does come with a hefty price tag.
Alexa
This analyzer evaluates the popularity of sites using its own Alexa Traffic Ranks parameter, which takes into account all visitors from different sources. It helps you find out which resources are most in demand in different countries and by topic, and also find similar sites and main competitors. The competitor keyword matrix can help you identify new queries that you can use to attract visitors.
Alexa
Quantcast
This foreign service is designed mainly for analyzing English-language blogs and has a ranking demonstration function. With its help, you can find out not only the traffic of the site you are interested in, but also the demographic parameters of its target audience - gender, age, location.
Quantcast
This information is key if you want to gain the trust of potential buyers, subscribers and readers. However, you can only find out all this if the owners of competitor sites have added their resources to the service for promotion and audit purposes.
LiveInternet
The analyzer will help you find out the sources and volume of traffic on your competitors' websites, even if the counter is not intended for viewing by outsiders. If the registrar is hidden, simply enter the link http://counter.yadro.ru/logo;site.ru/?29.1 in the browser's address bar (replacing "site" with the resource's domain name), and you will be able to view its traffic indicators for each day, week, and month.
Sometimes the data obtained may have an error of 20 to 70% in either direction, so you should not take these statistics as absolute truth. Accurately measuring the traffic of a small site is quite a difficult task. It is better to use the obtained statistics as indicative data, since they will help identify the leaders in your niche and compare how far you are behind them and other competitors.
If you want to find out the sources of traffic to competitors' sites, you need to study what programs SEO specialists use for this purpose. Let's talk about the most popular analyzer services:
SimilarWeb
This foreign online service allows for a comprehensive analysis of a website and is quite popular among optimizers. Most users use the free version, but a full package is also available, costing from $1,099 per month, and full versions for different countries, costing around $12,000.
SimilarWeb
To get information about a competitor's website, simply enter its URL in the search bar; you don't even need to register on the platform. Monthly resource traffic, main referrals and most popular pages, duration of visits and traffic sources (free and paid) - SimilarWeb can provide all this information. The service also has specialized plugins for popular browsers Mozilla Firefox and Google Chrome.
SerpStat
Formerly known as prodvigator, it allows you to analyze even sites that do not have a traffic counter. This service is easy to use and has many functions - with its help you can find out all the search analytics of competitors' web resources, including key phrases and paid search results. The free version of SerpStat has its limitations, but it is also quite convenient to work with.
SEMRush
This service helps you find out information about the traffic of the site you are interested in in just a few moments. With its help, it is easy to make a comparative analysis of product ads, keywords, etc. SemRush allows you to analyze the promotion strategies used by competitors, how effective or unsuccessful they were, audience engagement and the main sources of site traffic.
SEMRush
Ahrefs
This tool helps SEO specialists attract visitors to their sites and study competitors' traffic sources. It can be used to analyze domain names and links, check keywords. Having studied competitors' materials and learned which of them are the most popular, you can improve your advertising strategy and avoid search engine filters using reports on the dynamics of link mass growth.
Ahrefs
Aherfs is popular among SEOs and website owners, but it does come with a hefty price tag.
Alexa
This analyzer evaluates the popularity of sites using its own Alexa Traffic Ranks parameter, which takes into account all visitors from different sources. It helps you find out which resources are most in demand in different countries and by topic, and also find similar sites and main competitors. The competitor keyword matrix can help you identify new queries that you can use to attract visitors.
Alexa
Quantcast
This foreign service is designed mainly for analyzing English-language blogs and has a ranking demonstration function. With its help, you can find out not only the traffic of the site you are interested in, but also the demographic parameters of its target audience - gender, age, location.
Quantcast
This information is key if you want to gain the trust of potential buyers, subscribers and readers. However, you can only find out all this if the owners of competitor sites have added their resources to the service for promotion and audit purposes.
LiveInternet
The analyzer will help you find out the sources and volume of traffic on your competitors' websites, even if the counter is not intended for viewing by outsiders. If the registrar is hidden, simply enter the link http://counter.yadro.ru/logo;site.ru/?29.1 in the browser's address bar (replacing "site" with the resource's domain name), and you will be able to view its traffic indicators for each day, week, and month.
Sometimes the data obtained may have an error of 20 to 70% in either direction, so you should not take these statistics as absolute truth. Accurately measuring the traffic of a small site is quite a difficult task. It is better to use the obtained statistics as indicative data, since they will help identify the leaders in your niche and compare how far you are behind them and other competitors.