The most common reasons businesses send out announcement emails include:
Launching a new product or service
Changing the company logo, website, or branding entirely
Hosting a company event
Running a promotion or special discount
Merging with another company
Welcoming new leadership
Amending policies or terms of service
Why announcement emails are important
When there’s an exciting update to your product range or service offerings, or you want to invite people interested in your company to attend an event, you’ll want to let your customers know. Letting existing customers and prospects know about a product launch or industry-related gathering is a surefire way to drum up some interest.
Your customers, prospects, and others on your mailing telegram free number philippines list are individuals or businesses that have shown interest in your company. These are the most likely people to respond positively to your announcement. So, it stands to reason that sending an email to those who have already opted to receive email correspondence from you should ensure a higher campaign success rate.
And if you’re the kind of marketer who uses sophisticated email marketing software integrated with your CRM database, you’re well on your way to developing a stellar business announcement campaign.
Essential business announcement email elements
Right. You’re ready to let the creative juices flow and start designing the templates for your announcement email sequence. But you want to make sure your announcement emails tick all the essential element boxes to maximize your campaign success.
Here are some core announcement email elements you should include when drafting your campaign emails.
1. Your company branding
Remember to include your company branding in the announcement email. This may seem obvious, but you’ll be surprised at how often companies forget to include their branding in their newsletters and email correspondence.
The most crucial brand details you should include are your company name, logo, and colors. Make sure you include the company name and logo right at the top of your emails to ensure recipients know immediately who the email is from. If they’ve had a positive experience with your business, product, or services, there’s a good chance they’ll take the time to read your emails.
Segment your lead magnets: Tailor your lead magnets based on the visitor’s interests and behavior. For example, someone who visited a product page may be more interested in a demo or case study, while a blog reader might prefer a checklist or guide.
Consider the lead magnet location: Position your lead magnet where it will be most noticeable. This could be at the top of your