At Indexando Marketing we love to do website audits.
The problem is that the information we offer can be difficult to interpret for any client, even if they have experience with other SEO agencies.
In this case, we are going to explain what data we offer in an audit with SEMrush.
This information is not written for a high SEO profile, quite the opposite, so allow me not to be a purist when using terms.
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The first thing we need to explain is that the data provided by these tools, whether SEMrush or any other, sometimes has to be reviewed manually since not all the information we need is always there or the information marked as an error is not really an error because it is part of the previously established strategy.
In SEMrush audits we have an important piece of data which is the “Total Score” and which indicates the value that SEMrush gives to the domain within the audit.
You must be wondering what the correct value is that we should have and the answer is always the same: why are we not going to reach the maximum?
After all, it's just a matter of hours of work.
Still, to give you some information, I think the minimum a domain should have is a Total Score of 85.
First of all, it must be said that it is normal for a project's first audit with Site Audit to be a disaster.
There is no need to be afraid, as we have said before, it is a matter of hours, hours and hours of work.
To make you feel better, we leave you a graph of a Google.es audit but, an important fact, only 20,000 URLs out of 509,000 results have been analyzed in January 2020, in April 2017 it had 7,290,000 URLs.
SEO Audit - Google Example
Although it seems like a disaster with a total score of 76%, its advantage lies in the speed that the crawler reaches; the response time is really impressive.
In this link you have all the information in case you want to take a look link .
Different points of the SEO audit with SEMrush
These are the different elements that we can "audit within an audit."
We will later analyze all these points in a more precise manner.
For now, this is just an introduction to all the information I am going to explain:
Overview: quick view of the project.
Issues: representation of all the problems to be number code philippines corrected.
Crawled Pages: Visualization of the health status of each URL.
Statistics: analytical statistics of the domain.
Compare Crawls: comparison of different reviews.
Progress: progress of the actions performed.
Personal considerations: advice and recommendations.
1.- Overview
This is a quick screen for accessing information where we can quickly see if we have any problems since the last audit was carried out.
SEO Audit - Problem Analysis Example SEO Agency
One recommendation is that you always schedule audits to be sent to your email.
This way, if you have 30 projects, you will quickly see which one has the highest priority or if any of them has a serious problem that needs to be solved.
Pay close attention to the “Crawled Pages” data, since an increase or decrease in this data can indicate a serious problem.
As with the Errors, Warnings and Notices graphs, since they will graphically inform us of the evolution of this data.