Collecting Qualitative Data: Tips for the Interview
Posted: Sun Feb 02, 2025 5:28 am
To help you prepare for the interviews as best as possible, we have prepared a few tips for you.
A guide in the form of a prepared list of questions will help you to keep a red in the interview and not lose sight of the important topics.
If the conversation partners agree, record the conversation with an audio recorder (e.g. on your smartphone) so that you can listen to it again later. Often, in a conversation that is going well, it is not possible to take notes quickly and important details can be lost.
Confirm to your conversation partner in advance that the data will be evaluated anonymously . Data protection applies here too!
In some cases, especially if you want to use real quotes, it helps to transcribe the interview afterwards, ie to write down what was said word for word. Whether this is necessary must be decided on an individual basis.
Step 3: Create a draft of 10 personas
Step 3 Create personas
With the information we have from the interviews, we can now start to create a first draft of the personas . Perhaps a customer has already come to mind during the interviews or data analysis?
For the first draft of your buyer personas, use all armenia phone number data the notes, data and information you have collected so far. We recommend designing the personas together with a team in a workshop . This way, ideas can be actively exchanged and discussed.
Write down the first basic characteristics of your personas in a table. These include, for example:
name and gender
Old
Marital status
Profession
3-5 positive and negative character traits
profile with background information
living situation
motivation/approach
needs
worries and fears
Pros and Cons (for the company, product, service, etc.)
descriptive quote
Depending on your ideas and objectives, these characteristics can also vary and, for example, include the item "children", "car brand" or "pets".
A guide in the form of a prepared list of questions will help you to keep a red in the interview and not lose sight of the important topics.
If the conversation partners agree, record the conversation with an audio recorder (e.g. on your smartphone) so that you can listen to it again later. Often, in a conversation that is going well, it is not possible to take notes quickly and important details can be lost.
Confirm to your conversation partner in advance that the data will be evaluated anonymously . Data protection applies here too!
In some cases, especially if you want to use real quotes, it helps to transcribe the interview afterwards, ie to write down what was said word for word. Whether this is necessary must be decided on an individual basis.
Step 3: Create a draft of 10 personas
Step 3 Create personas
With the information we have from the interviews, we can now start to create a first draft of the personas . Perhaps a customer has already come to mind during the interviews or data analysis?
For the first draft of your buyer personas, use all armenia phone number data the notes, data and information you have collected so far. We recommend designing the personas together with a team in a workshop . This way, ideas can be actively exchanged and discussed.
Write down the first basic characteristics of your personas in a table. These include, for example:
name and gender
Old
Marital status
Profession
3-5 positive and negative character traits
profile with background information
living situation
motivation/approach
needs
worries and fears
Pros and Cons (for the company, product, service, etc.)
descriptive quote
Depending on your ideas and objectives, these characteristics can also vary and, for example, include the item "children", "car brand" or "pets".