Page 1 of 1

This keyword is much more specific

Posted: Sun Feb 02, 2025 5:35 am
by Rajubv451
Let's look at an example. Let's say you have an online store selling women's clothing. A more general keyword might be "women's boutique." But a long-tail keyword might be "women's store with next-day delivery."

and the potential customer is likely to want to make a purchase right away. And they want to receive their merchandise as soon as possible.

Here’s another example. Navigating the competitive landscape of niche markets like metalworking can be quite a challenge. These industries often consist of highly specialized products and services, so identifying the right keywords to stand out is vital.

Take, for example, the market for lathe machines, a key part of any manufacturing facility. Analyzing the competition in searches for “ industrial lathes ” can reveal fierce competition in search engine results pages (SERPs).

Google

Screenshot of Britney Steele

However, if you dig deeper and focus on more specialized brazil whatsapp number database keywords, such as “high precision lathes for gunsmiths,” you can create a distinct niche for your brand.

Penn Tool Co., Baileigh Industrial, and Kent USA are brands that have successfully used this strategy to consolidate their positions as industry leaders. Start with a focused approach and gradually expand your horizons.

Once you have a list of keywords to target, you can start creating content that will interest your target audience. Google suggests creating people-first content—content that aims to serve people and not "trick" search engines. Incorporate those keywords naturally into your content so search engines know what your blog or website is about.

If your content is valuable and provides information that makes your customers' lives easier or solves a problem, it is likely to be shared across the Internet, where it will earn backlinks .

Think of backlinks as credibility boosters. They send signals to search engines that your content is useful to your audience, which often means they'll start ranking your pages higher in search engine results pages (SERPs).

Pro tip: Consider creating pages dedicated to statistics related to your industry. They are a fantastic magnet for backlinks. Journalists, bloggers, and writers often seek out authoritative, industry-specific statistics to enrich and authenticate their content.