Look for long-tail keywords
Posted: Sun Feb 02, 2025 8:54 am
What do you do when you want to find a good restaurant nearby? Many people grab their mobile devices and do a quick Google search.
In fact, 82% of American shoppers who use their smartphone to make purchases use “near me” searches.
They then examine the search results and narrow their search based on reviews. This is how customers find the perfect local store, restaurant, or other business.
if you own a local business, optimize your website for local searches. Start by doing keyword research to find out what local search terms your target customers are using. Look for terms with a high search volume and relatively low competition to increase your chances of ranking.
which are more detailed and represent a more specific search intent. The more specific they are, the more likely a customer will search for them and reach your content.
For example, instead of "restaurants near me," you could use "Italian peru whatsapp number database restaurants near me with outdoor seating," "vegan restaurants near me open late," or "Mexican restaurants near me that offer delivery."
Of course, your choice of keywords will depend on the type of business you have and the type of services you offer. Use that specificity to your advantage by looking for modifiers or details within the keywords that can differentiate your business from the competition.
Next, implement those keywords into your web pages. If you own an Italian restaurant in New York, find a way to include “Italian restaurants in New York” somewhere on your website.
This way, you can target customers who are located close to the area you serve, increasing your chances of attracting the right customers.
Here are some other ways to optimize your website for local SEO :
Set up a Google Business Profile, which provides your address, phone number, hours of operation, and other important information that customers may want to know.
Add your business to local directories.
Prioritize reviews.
Create a page for each product, service or location. Use relevant keywords.
Use NAP citations, which stands for Name, Address, and Phone Number. Place this information in the footer of your website.
GBP
Screenshot of Britney Steele
3. Optimize for featured snippets
Featured snippets answer a user’s question well enough to earn them a coveted spot on the first page of search results. In other words, it’s a good way to jump to the top of the SERPs.
In fact, 82% of American shoppers who use their smartphone to make purchases use “near me” searches.
They then examine the search results and narrow their search based on reviews. This is how customers find the perfect local store, restaurant, or other business.
if you own a local business, optimize your website for local searches. Start by doing keyword research to find out what local search terms your target customers are using. Look for terms with a high search volume and relatively low competition to increase your chances of ranking.
which are more detailed and represent a more specific search intent. The more specific they are, the more likely a customer will search for them and reach your content.
For example, instead of "restaurants near me," you could use "Italian peru whatsapp number database restaurants near me with outdoor seating," "vegan restaurants near me open late," or "Mexican restaurants near me that offer delivery."
Of course, your choice of keywords will depend on the type of business you have and the type of services you offer. Use that specificity to your advantage by looking for modifiers or details within the keywords that can differentiate your business from the competition.
Next, implement those keywords into your web pages. If you own an Italian restaurant in New York, find a way to include “Italian restaurants in New York” somewhere on your website.
This way, you can target customers who are located close to the area you serve, increasing your chances of attracting the right customers.
Here are some other ways to optimize your website for local SEO :
Set up a Google Business Profile, which provides your address, phone number, hours of operation, and other important information that customers may want to know.
Add your business to local directories.
Prioritize reviews.
Create a page for each product, service or location. Use relevant keywords.
Use NAP citations, which stands for Name, Address, and Phone Number. Place this information in the footer of your website.
GBP
Screenshot of Britney Steele
3. Optimize for featured snippets
Featured snippets answer a user’s question well enough to earn them a coveted spot on the first page of search results. In other words, it’s a good way to jump to the top of the SERPs.