What is a demand generation funnel?
Demand generation is the process of creating interest and awareness about your product or service. A demand generation funnel is a detailed pipeline that defines the actions that help drive user interest in your business.
According to Gartner , “A strong demand generation program increases brand awareness and authority and creates thoughtful, compelling content that generates interest and engages potential customers.”
This is a broad term that touches on multiple sales rcs data australia points throughout the customer journey. Demand generation is not a superficial term like lead generation ; which only focuses on increasing the number of leads. Instead, the demand generation funnel focuses on building long-term relationships with potential customers to motivate them to keep coming back and making repeat purchases.
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Why does your software startup need a demand generation funnel?
Since you are a software company, your target audience will most likely be other businesses (B2B). As mentioned earlier, there are already thousands of SaaS companies, so unless you offer something truly unique, you will have a hard time convincing other companies that your product is worth investing in.
Therefore, demand generation is important for software startups to find the right strategies and tools to increase brand awareness.
Creates awareness of need
Demand generation helps create “need awareness” because it gives you multiple opportunities to communicate to potential users why they need your product. For example, you can create content that targets your prospect’s pain points using tools such as a company blog, cold emails, or social media posts. These can be used to educate prospects on how your software can solve their specific problems.