Our goal should be to give the customer the best experience. Having the best product or having the cheapest product are outdated approaches. As a B2B company, we have to care about helping our customer indonesia business email list improve their business in every possible dimension.
Achieving this is impossible without a very solid process for understanding the customer. We need to fully empathize with them. We need to know what they need, what worries them, and in B2B environments, what your customers need and what worries them.
Connecting Marketing with Sales around the customer is essential to developing a great Omnichannel Customer Experience. Here, Marketing can support Key Account Managers by implementing “ad hoc” services in person for those customers for whom the company wants to produce a unique value experience. We must help them generate demand, position their brand, train their distributors, etc.
We will soon be talking on our B2B blog about how to get to know my client's customer better (B2B2C Marketing), with the idea of intuiting it and acting on their behalf.
We hope you enjoyed our explanation of the role of B2B Marketing in activating the most important B2B Strategies. If you would like us to advise you on how to implement these strategies effectively, please do not hesitate to contact us.