You'd be hard-pressed to walk into a supermarket without seeing a couple of kiosks where shoppers can scan their groceries as they go.
Automation has become an integral part of the shopping process, and its complexity is only growing.
Take, for example, the virtual showrooms used by Walmart: They allow shoppers to interact with digital representations of products.
High-end fashion brands are using virtual fitting rooms, and the industry is growing, estimated to be worth $15.43 billion by 2028 .
Source: Grand View Research
It's an interesting place to watch - not only because of the rcs data france exciting and seemingly new innovations, but also because of the impact they have on the customer experience and therefore the lifetime value of the customer.
Given that the majority of consumers ( 66 percent ) view automation as key to improving the retail experience, it's clear that this is an area that retailers can benefit from exploring.
So, let's dive into the world of store automation and find out why it's so important for retailers.
Retail Automation: What Does It Mean?
Gone are the days when “automation” simply referred to Holden’s infamous production line. In the digital age, automation is about harnessing the power of technologies like virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) to create more efficient and seamless customer experiences.