Effective presentation of goods
Posted: Mon Feb 03, 2025 3:37 am
As discussed earlier in the book, a typical sales funnel consists of the following stages:
Introduction (Awareness): The user is provided with basic information about the product, including its brand and nature. In other words, the user discovers that the product or service is available.
Education (Interest): The user is provided with more detailed information about the characteristics and benefits of a product or service that may interest him or her and may solve his or her problems.
Evaluation (Analysis). The user has the opportunity to compare the offer with competitors and learn more about the USP (unique selling points) of the product or service.
Decision (Interaction): The user is given the final rcs data turkey critical arguments to convince him or her to make a decision; this may include a brief description of the main benefits of the offer, information about additional bonuses or special offers, a compelling call to action (CTA) , and an explanation of the buying process.
Purchase. The user makes a choice and agrees to the opportunity to purchase something. The transaction is complete.
Saving (Repeat the experience). The user can leave comments, receive additional contacts to support the offer, subscribe to updates and, if desired, quickly repeat the purchase.
When it comes to eCommerce, the sales funnel is supported by a wide range of features that digital products can provide.
Customer-centric, informative and attractive design solutions are the result of understanding the concepts of sales funnels.
The sales funnel can be presented entirely on a website or landing page , as well as on a mobile app or from an external source such as social media, which takes on the task of raising awareness and directing interested visitors to a platform where people can make purchases.
Another important factor is the layout of product pages or screens.
On the one hand, it is better not to cram too much information onto the page, as this can overwhelm customers and distract their attention from the main goal - making a purchase.
Introduction (Awareness): The user is provided with basic information about the product, including its brand and nature. In other words, the user discovers that the product or service is available.
Education (Interest): The user is provided with more detailed information about the characteristics and benefits of a product or service that may interest him or her and may solve his or her problems.
Evaluation (Analysis). The user has the opportunity to compare the offer with competitors and learn more about the USP (unique selling points) of the product or service.
Decision (Interaction): The user is given the final rcs data turkey critical arguments to convince him or her to make a decision; this may include a brief description of the main benefits of the offer, information about additional bonuses or special offers, a compelling call to action (CTA) , and an explanation of the buying process.
Purchase. The user makes a choice and agrees to the opportunity to purchase something. The transaction is complete.
Saving (Repeat the experience). The user can leave comments, receive additional contacts to support the offer, subscribe to updates and, if desired, quickly repeat the purchase.
When it comes to eCommerce, the sales funnel is supported by a wide range of features that digital products can provide.
Customer-centric, informative and attractive design solutions are the result of understanding the concepts of sales funnels.
The sales funnel can be presented entirely on a website or landing page , as well as on a mobile app or from an external source such as social media, which takes on the task of raising awareness and directing interested visitors to a platform where people can make purchases.
Another important factor is the layout of product pages or screens.
On the one hand, it is better not to cram too much information onto the page, as this can overwhelm customers and distract their attention from the main goal - making a purchase.