A few weeks previously
Posted: Tue Feb 04, 2025 4:32 am
As an entrepreneur, I naturally found it tragic that a successful idea should simply be mothballed. In addition, there were people in eastern Switzerland who really needed inspiration of this kind. a promising hotel project in a municipality in Toggenburg had been buried by voters. The region was in a state of despair.
In conversation with Frank and Patrik Riklin, I mentioned that, against this backdrop, Toggenburg could use something like the "Zero Star Hotel" - a brilliant idea that would attract attention far thailand rcs data beyond the region and thus create a lasting buzz. The Riklin brothers listened to this with interest and ultimately signaled their willingness to talk to a new region about further developing their brand, but with the proviso that the idea of their work of art would remain untouched.
We took this information to the tourism officials in the Toggenburg region. It was a very untypical journalistic task: we made a suggestion to one side that the other side had only hinted at. Instead of just reporting facts, we tried as a medium to create facts. We made the idea as palatable as possible to the tourism people in Toggenburg. The result was a text in which we raised the theoretical possibility of cooperation - without any certainty that anything would come of it.
In conversation with Frank and Patrik Riklin, I mentioned that, against this backdrop, Toggenburg could use something like the "Zero Star Hotel" - a brilliant idea that would attract attention far thailand rcs data beyond the region and thus create a lasting buzz. The Riklin brothers listened to this with interest and ultimately signaled their willingness to talk to a new region about further developing their brand, but with the proviso that the idea of their work of art would remain untouched.
We took this information to the tourism officials in the Toggenburg region. It was a very untypical journalistic task: we made a suggestion to one side that the other side had only hinted at. Instead of just reporting facts, we tried as a medium to create facts. We made the idea as palatable as possible to the tourism people in Toggenburg. The result was a text in which we raised the theoretical possibility of cooperation - without any certainty that anything would come of it.