1. Personal information: interests and hobbies
Posted: Thu Feb 06, 2025 7:19 am
Facebook determines user interests based on Pages Liked and links shared.
Examples of benefits include:
Activities and Initiatives – Fishing, painting, video games, veterans support, and more.
Humanities and Entertainment – Tom Cruise, Barack Obama, Rick and Morty, etc.
Companies and organizations – Nike, Nintendo, Red Cross, etc.
A common mistake Facebook advertisers make is targeting high-level interest categories like food, web design, or marketing instead of niches like BBQ, responsive web design, and digital marketing.
Consider this: If someone has ever liked “food” on Facebook taiwan mobile database or another broad topic, that’s a very weak indicator that they’re a food fanatic. That’s probably what you really want to target to improve conversions on your cooking ads.
Another problem with broad targeting is that it’s hard to know which markets are performing best. As I mentioned, Facebook doesn’t break down your interests. So unless you target Indian food and Japanese food in separate ad sets, you won’t know which cuisine-based interest converts best.
If you’re targeting a Lookalike audience via what I’ll be shortly, it’s fine to start with a broader scope. Facebook is great at algorithmically narrowing down its users to the best subset.
2. Personal information: job title
You can also target people based on their job title or job category. Examples of job titles include Digital Marketer, Software Engineer, CTO, etc. Examples of job categories include Sales, Marketing, Business Operations, Computers and Technology, etc.
Examples of benefits include:
Activities and Initiatives – Fishing, painting, video games, veterans support, and more.
Humanities and Entertainment – Tom Cruise, Barack Obama, Rick and Morty, etc.
Companies and organizations – Nike, Nintendo, Red Cross, etc.
A common mistake Facebook advertisers make is targeting high-level interest categories like food, web design, or marketing instead of niches like BBQ, responsive web design, and digital marketing.
Consider this: If someone has ever liked “food” on Facebook taiwan mobile database or another broad topic, that’s a very weak indicator that they’re a food fanatic. That’s probably what you really want to target to improve conversions on your cooking ads.
Another problem with broad targeting is that it’s hard to know which markets are performing best. As I mentioned, Facebook doesn’t break down your interests. So unless you target Indian food and Japanese food in separate ad sets, you won’t know which cuisine-based interest converts best.
If you’re targeting a Lookalike audience via what I’ll be shortly, it’s fine to start with a broader scope. Facebook is great at algorithmically narrowing down its users to the best subset.
2. Personal information: job title
You can also target people based on their job title or job category. Examples of job titles include Digital Marketer, Software Engineer, CTO, etc. Examples of job categories include Sales, Marketing, Business Operations, Computers and Technology, etc.