The arrival of the EMD update means
Posted: Thu Feb 06, 2025 9:10 am
SEOs can no longer just buy a site with an exact match domain, build some low-quality content, and then let it sit there and call it a day.
This update means that SEO will become more complex and not so easy, and everyone knows that the easy ranking wins for clients are over. Now it is necessary to plan everything: on-page SEO, content marketing, link acquisition, everything. It will not be as simple as setting up a website right away and seeing almost immediate ranking benefits.
Finally, this does bode well for better SEO, because at the time webmasters complained that exact match domains had an unfair advantage. Thankfully, in this case, Google listened, and SEO as a whole is better for it. This means that webmasters will be less inclined to build low-quality sites purely for ranking benefits.
What is Exact Match Domain EMD
What is an exact match domain
An Exact Match Domain EMD is a URL that contains a keyword france mobile database or keyword combination that the website should be optimized for. An EMD is a domain name that exactly matches the search query. This domain is also called a keyword domain. Exact match domains have long been a popular means for SEO to quickly rank for a specific keyword. However, after Google's EMD Exact Match Domain update, the impact of such keywords on rankings has decreased. For example, the search term "Buy Cheap Jeans Online" is a lucrative search term. If there is a website domain called BuyCheapJeansOnlineom, then this domain is an exact match domain EMD for this keyword, and this domain may be considered a shortcut to the search engine results page SERP .
What's wrong with EMD?
First, if its URL exactly matches the search term, that could be considered a sign of a spammy site. Think of all those “watch movies for free” sites that pop up in the SERPs when you search for that phrase.
This update means that SEO will become more complex and not so easy, and everyone knows that the easy ranking wins for clients are over. Now it is necessary to plan everything: on-page SEO, content marketing, link acquisition, everything. It will not be as simple as setting up a website right away and seeing almost immediate ranking benefits.
Finally, this does bode well for better SEO, because at the time webmasters complained that exact match domains had an unfair advantage. Thankfully, in this case, Google listened, and SEO as a whole is better for it. This means that webmasters will be less inclined to build low-quality sites purely for ranking benefits.
What is Exact Match Domain EMD
What is an exact match domain
An Exact Match Domain EMD is a URL that contains a keyword france mobile database or keyword combination that the website should be optimized for. An EMD is a domain name that exactly matches the search query. This domain is also called a keyword domain. Exact match domains have long been a popular means for SEO to quickly rank for a specific keyword. However, after Google's EMD Exact Match Domain update, the impact of such keywords on rankings has decreased. For example, the search term "Buy Cheap Jeans Online" is a lucrative search term. If there is a website domain called BuyCheapJeansOnlineom, then this domain is an exact match domain EMD for this keyword, and this domain may be considered a shortcut to the search engine results page SERP .
What's wrong with EMD?
First, if its URL exactly matches the search term, that could be considered a sign of a spammy site. Think of all those “watch movies for free” sites that pop up in the SERPs when you search for that phrase.