Mental Test Lab made an interesting pivot from focusing solely on psychometrics to exploring the vast world of HR. This move was made possible by their clever use of SEO, identifying the growing need within HR. They adapted their tools and analytics, allowing them to enter this new arena with a differentiated proposition that increased their influence and network of contacts in the sector.
Google Search Console was key for Mental Test Lab in their expansion into HR. They used GSC to analyze HR-related search trends, uncovering emerging patterns. For example, they found an increase in searches for psychological assessments for employees, which allowed them to adjust their offering to align with this demand.
The results of Mental Test Lab's venture into human resources were quite positive . Not only did they manage to expand their network of clients, but they also became a benchmark for HR analysis. This approach allowed them search philippines phone number to gain visibility, trust and better position themselves in the labor market, reinforcing their brand and adding value to their community.
– Hidden niche discovery : Use specialized forums to find unique terms.
– Keyword clustering : Group keywords together to find common patterns.
– Advanced technical SEO : Improve loading time to rank higher.
– Search intent analysis : Understand what users are searching for, beyond keywords.
Keyword research is the cornerstone of SEO. With the right analysis, new areas of business can be found. It involves knowing what users are searching for and how we can satisfy those specific queries.
Some companies have redefined their success by changing their SEO approach. For example, one online store expanded its catalog after identifying emerging trends. Using these insights to adjust strategies allows companies to not only react, but get ahead of the market.
Using tools like Google Search Console to identify trends
Performance Explorer: Analyzes the searches that drive traffic to the site.
Coverage Report: Detects indexing issues that affect visibility.
URL Inspection: Checks the health and crawlability of individual pages.