(Source: Hubspot)What is the difference between lead scoring and lead grading?

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When scoring a lead, you assign a numerical value to record their level of interest in your product or service. You determine this by assigning values ​​to implicit characteristics (interest in your product) - actions like signing up for a webinar, requesting a demo, visiting your pricing page, etc. When scoring a lead, you give the lead a letter grade between A-F based on explicit germany email list characteristics like job title, industry, location, revenue, and company size. Both methods are effective ways to prioritize leads, especially when used together. Optimizing and enriching your data will give you the most accurate and detailed profiles of your leads.

(Source: Hubspot)What is the difference between lead scoring and lead grading?

Both lead scoring and grading are used to qualify leads, and are even more effective when used together. But what is the difference between the two? Lead scoring is about which leads are most interested, while lead grading is about which leads fit your ideal customer profile.



Is lead scoring useful? Benefits of lead scoring
Lead scoring gives SDRs a comprehensive view of their entire lead list, which contains many data points that would be tedious or even impossible to discover manually. With lead scoring, all of these data points are tracked and updated in real time, making it instantly clear which leads need to be prioritized and which ones need to be put on the back burner.