What is Social Media SEO?
Posted: Mon Feb 10, 2025 10:37 am
As we tell every new customer, everything is connected on the web : social media, search engines, AI, and of course, hundreds of thousands of users waiting to become customers. The best way to reach them? Diversify .
The use of social networks to search for information about products and services is increasing . It is no longer enough to apply search engine optimization techniques: Social Media SEO is a must .
Does this mean the death of search engines? austria mobile database Of course not: it means an opportunity to improve your visibility on the web and the way you reach your customers . How can you take advantage of it? Keep reading and find out, step by step.
Let's work together.
Contact us
CONTACTANOS
Nowadays, we spend more time looking at screens than we do off them. Reaching your customers through the web should be a piece of cake, right? Well, no, but it's not impossible either. Especially when SEO ( Search Engine Optimization ) comes into play.
Search engine optimization encompasses different techniques to improve the organic (i.e. non-paid) visibility of a website or publication. Of course, this is not its only objective. As a digital marketing strategy , it also seeks to convert users into customers.
One of the first steps in our SEO process is to check with our clients to see if they have social media accounts . Why? Because this can be used to improve their ranking in organic web search results.
Social Media SEO combines the practices and tools of “traditional” SEO with techniques to optimize profiles and content on a specific social network . Not only does each of these networks favor a certain format and type of information , but they also target a different audience .
It sounds like a lot of work. And it is. But it’s worth it. Why? Because, at its most basic, social media allows you to expand the reach of your site , improving its visibility and generating a consistent brand experience.
Both of these issues are crucial for users to trust your brand and end up searching for it on social networks and search engines or sharing it. After all, customers do not interact with a brand only through its social networks, its website or its email campaigns .
Therefore, when we determine through which channels our clients reach their users, we see how to optimize them, always maintaining coherence between them, to improve their organic positioning.
This improvement can occur both directly and indirectly. In other words, social media SEO serves as a strategy for web SEO . Let's see in more detail what we mean:
What is social media SEO?
What is social media SEO?
The relationship between SEO and social media
You may have already noticed that (in our humble opinion) a good SEO process is comprehensive . Search engine optimization is not limited to search engines like Google and Bing, but encompasses other search platforms, networks or websites.
Of course, search engines index pages from websites and networks. So, as we said, everything stays on the web. For us, this means that we must not only take care of the consistency of the brand experience, but also the optimization of the accounts that are held on different platforms.
Now, social networks are more than just a website . The possibility of having followers, of receiving likes, of having posts shared and the different formats that they integrate make them unique. To what extent all this affects the positioning of a site is one of the great debates of the century… Or rather, it was, since, for the moment, it seems to be resolved.
The use of social networks to search for information about products and services is increasing . It is no longer enough to apply search engine optimization techniques: Social Media SEO is a must .
Does this mean the death of search engines? austria mobile database Of course not: it means an opportunity to improve your visibility on the web and the way you reach your customers . How can you take advantage of it? Keep reading and find out, step by step.
Let's work together.
Contact us
CONTACTANOS
Nowadays, we spend more time looking at screens than we do off them. Reaching your customers through the web should be a piece of cake, right? Well, no, but it's not impossible either. Especially when SEO ( Search Engine Optimization ) comes into play.
Search engine optimization encompasses different techniques to improve the organic (i.e. non-paid) visibility of a website or publication. Of course, this is not its only objective. As a digital marketing strategy , it also seeks to convert users into customers.
One of the first steps in our SEO process is to check with our clients to see if they have social media accounts . Why? Because this can be used to improve their ranking in organic web search results.
Social Media SEO combines the practices and tools of “traditional” SEO with techniques to optimize profiles and content on a specific social network . Not only does each of these networks favor a certain format and type of information , but they also target a different audience .
It sounds like a lot of work. And it is. But it’s worth it. Why? Because, at its most basic, social media allows you to expand the reach of your site , improving its visibility and generating a consistent brand experience.
Both of these issues are crucial for users to trust your brand and end up searching for it on social networks and search engines or sharing it. After all, customers do not interact with a brand only through its social networks, its website or its email campaigns .
Therefore, when we determine through which channels our clients reach their users, we see how to optimize them, always maintaining coherence between them, to improve their organic positioning.
This improvement can occur both directly and indirectly. In other words, social media SEO serves as a strategy for web SEO . Let's see in more detail what we mean:
What is social media SEO?
What is social media SEO?
The relationship between SEO and social media
You may have already noticed that (in our humble opinion) a good SEO process is comprehensive . Search engine optimization is not limited to search engines like Google and Bing, but encompasses other search platforms, networks or websites.
Of course, search engines index pages from websites and networks. So, as we said, everything stays on the web. For us, this means that we must not only take care of the consistency of the brand experience, but also the optimization of the accounts that are held on different platforms.
Now, social networks are more than just a website . The possibility of having followers, of receiving likes, of having posts shared and the different formats that they integrate make them unique. To what extent all this affects the positioning of a site is one of the great debates of the century… Or rather, it was, since, for the moment, it seems to be resolved.